Book Talk about "Contagious" by Jonah Berger


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In today's episode we discuss the book Contagious by Jonas Berger. Berger is a Wharton marketing professor who has spent the last decade answering the question why some things go viral while others don't. In the book Berger shares six principles that make things become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

51 episodes