))
Book Talk about "Contagious" by Jonah Berger
Manage episode 330745686 series 3046343
Content provided by Businessanddreams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Businessanddreams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode we discuss the book Contagious by Jonas Berger. Berger is a Wharton marketing professor who has spent the last decade answering the question why some things go viral while others don't. In the book Berger shares six principles that make things become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
128 episodes
Share
