Advertising in ever-changing media: Navigating disruptions

BusinessWorld B-Side

Advertising has come a long way from traditional paper and ink, and with today’s boom in social commerce and artificial intelligence, the space continues to witness rapid changes, associations, and niches that push the boundaries of product consumption.

A battle for brand reach, attribution, performance, and transparency is rapidly evolving, according to Entravision. Finding, engaging, and retaining customers has become more challenging with the increasing host of strategies to tell a story and sell a product effectively.

In this B-Side episode, Juan Saldivar, chief digital, strategy and accountability officer at Entravision, talks to reporter Miguel Hanz L. Antivola about the fundamental aspects of advertising, as well as the disruptions in the field that are turning into new beginnings.

Recorded physically on May 4, 2023.