Workshopping hyperpersonalization - defined, debunked, debated - with Thomas Wieberneit
MP3•Episode home
Manage episode 412403624 series 2831136
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection... Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization work? Where does it fall short? Is the collateral damage of bad personalization worth the risk? As usual bring your sharpest insights and a bit of snark as well, we're going to need it. By the end, we even get around to the problem of music personalization - and Pink Floyd.
…
continue reading
187 episodes