Episode 49 - Brewery Customer Membership Programs to Build Community and Profits

BYO Nano Brew Podcast

There are multiple ways to build a community around your brewery, and one way is through membership clubs and offering your beer through community supported agriculture-type programs. Two brewers embracing that model are here to discuss their initiatives.

January and February can be tough months for brewery taprooms. The collective societal hangover both on the waistline and wallet looms large. It can make running a small brewery even more difficult. But there are some ways to cultivate a loyal audience while also creating beers of note.

The brewer-owners of Lady Justice Brewing in Colorado and Stoneman Brewing in Massachusetts are here to share the stories of their membership programs and offer insight on how it might work for your small brewery.

Betsy Lay is the co-founder and owner of the social enterprise Lady Justice Brewing in Aurora, CO. She holds a certificate from the Siebel Institute of Technology's Concise Course in Brewing Technology and also earned a Master in Theological Studies from Perkins School of Theology at Southern Methodist University. In her time off from the brewery, Betsy can be found with a good whiskey, a good book, and a good dog.

Justin Korby is the owner / brewer of Stoneman Brewery in Colrain MA. Stoneman Brewery opened in 2012 and started the first beer CSA in the country brewing on a small farm using nearly 100% NorthEast grown ingredients in every batch of beer. Justin was a Stonemason for 10 years before deciding to change careers and take the hobby of home brewing to the next level and start a Nano Brewery. As a one man business Justin also helps raise pigs, chickens and helps weed the homestead garden.

The BYO Nano Podcast Episode 49 is sponsored by:

Fermentis
There are occasions when a single micro-organism is not enough, you know it! That's why Fermentis gives you All-In-1™, a brand of specifically blended products, which can be made from a mix of micro-organisms, catalysts, nutrients and more. – Available in 500g and 25g. To learn more about how Fermentis can improve the quality of your fermentation visit www.fermentis.com.

BYO Nano+ Membership
Get access to hundreds of hours of on-demand videos covering small craft brewery strategies with BYO’s new Nano+ Membership. Learn from craft beer experts watching replays of past NanoCon seminars plus a complete library of in-depth workshops. You’ll also have full online access to all of BYO’s digital content and an annual print magazine subscription. Check out byo.com/nanoplus for more details.

BYO Nano Brew Podcast Episode 49
Host: John Holl
Guests: Betsy Lay, Justin Korby

Contact: [e-mail]
Music: Scott McCampbell