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Part 7: Why Do B2B CMOs Fail So Quickly?
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π‘ Wendy White, Chief Market Officer at daxko, delves into the reasons why B2B CMOs often face quick turnovers and failures in their roles. She emphasizes the importance of aligning expectations between boards, CEOs, and CMOs, conducting thorough due diligence before accepting a position, and understanding key metrics like pipeline health, product-market fit, and organizational culture. Wendy sheds light on the critical role of data in marketing success and the significance of brand reputation in shaping customer relationships.π‘
"A CMO should focus on investing time in the right culture, executive team, and product fit for their career." - Wendy White
As a seasoned B2B marketing executive with over 14 years of experience as a CMO, Wendy unpacks the importance of aligning CEO and CRO expectations for success. She delves into the true essence of a brand beyond logos, explores the vital role of culture in leadership, and shares valuable insights on data, customer experience, and the collaborative relationship between marketing and sales.
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