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The CMO’s ROI Blind Side
Manage episode 443542900 series 3526193
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💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.💡
"A big blind side that CMOs have is that they don't think they can slow down to figure out the most efficient way to do less while still efficiently producing the results they need to produce." - Christina Kyriazi
Christina emphasizes the importance of CMOs engaging directly with customers, aligning marketing and sales metrics, and prioritizing activities for success. Her analytical approach offers actionable strategies to enhance marketing efficiency, including reducing pipeline size for better close rates and leveraging customer benchmarking for continuous improvement and thought leadership.
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