))
What Successful B2B Go-To-Market Execution Looks Like
Manage episode 431884112 series 3526193
Content provided by Steven MacDonald. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven MacDonald or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
π‘ Kara Smith Brown, CEO/Founder of LeadCoverage, delves into the intricacies of creating a successful B2B go-to-market motion in the supply chain industry. She emphasizes the importance of identifying the ideal customer profile, leveraging intent data for strategic decision-making, and aligning marketing, sales, and customer success efforts to drive revenue growth. By sharing insightful anecdotes and practical tips, Kara sheds light on the key components of a robust go-to-market strategy that resonates with the target audience.π‘
"Third-party validation and content play a significant role in the success of a go-to-market strategy. What third party says is a validation of what you do in the market and what sets you apart and different to other companies out there. Itβs more important than what you say about yourself." - Kara Smith Brown
With a hyper-focus on the 2 trillion dollar supply chain market, Kara brings extensive experience and expertise. She deeply understands the nuances within the supply chain ecosystem and aims to bridge the gap between traditional supply chain practices and cutting-edge B2B marketing strategies.
Follow Kara Smith Brown on LinkedIn
Follow host Steve MacDonald on LinkedIn
96 episodes
Share
