186: Turning Passion Into Profit: Leslie Danford on Balancing Entrepreneurship, Motherhood, and Nutrition with Vitaminis

Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

Have you ever wondered what it takes to turn a personal passion into a thriving business all while juggling the joys and challenges of motherhood? Leslie Danford, the innovative mind behind Vitaminis, joins me, Camille Walker, on Call Me CEO to share her incredible journey from a nutrition-savvy upbringing to revolutionizing family health. Leslie tells us how her father's scientific approach to food and a career upheaval during the pandemic ignited her drive to create Vitamini's, a company dedicated to improving nutritional options for busy families.
Embarking on the entrepreneurial road is never easy, and Leslie gives us a raw look at the trials she faced while transforming her vision into a tangible product. We discuss the essence of starting from scratch, from the intimate conversations with friends and family that shaped her market research to the daunting task of product formulation. Leslie's candid insights into managing the fine line between her professional aspirations and personal life, especially as a mother, shed light on the importance of self-care in the midst of relentless pursuit.
Our conversation also uncovers the tactical maneuvers that propelled Vitamini's from an online startup to a retail sensation, even as the pandemic cast doubts on the future of physical stores. Leslie walks us through the innovative strategies that amplified her brand's reach, such as strategic sampling and leveraging a robust online and in-store presence. Her story of determination in the face of rejection and the indispensable role of personal connections in scaling a business will surely fuel the fire of aspiring entrepreneurs. Tune in to this episode for a dose of real-world wisdom and heartfelt encouragement that could guide you to your next breakthrough.
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Leslie's Website: https://vitaminisbrand.com/
Giveaways: https://vitaminisbrand.com/pages/a-special-discount

Camille’s Website: https://camillewalker.co/call-me-ceo-podcast/

Chapters

1. Entrepreneurship, Nutrition, and Motherhood (00:00:00)

2. Starting a Product From Scratch (00:11:26)

3. Entrepreneur's Journey to Retail Success (00:19:52)

4. Utilizing Email for Product Sales (00:31:37)