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A Personal History of Behavioural Insights (Episode 44)
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Dale Griffin, Professor of Marketing and Behavioural Science at UBC Sauder School of Business.
Dale Griffin, a co-founder of UBC Decision Insights for Business & Society (UBC-DIBS), joins us for the final episode of season 2 to talk about the theoretical foundations of Behavioural Insights and to share stories about working with both Daniel Kahneman and Amos Tversky. Dale also discusses his research on planning fallacy and how to overcome it. Lastly, we close with a discussion of the current state of the field, including recent highlights and cautions for the future.
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