))
How BI Unlocks Extra Tools in the Marketing, Strategy, & Design Toolkits (Episode 47)
Manage episode 425968057 series 3582853
Content provided by Kirstin Appelt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirstin Appelt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Melinda Deines, Director of Marketing & Communications at SLD.
By completing UBC's Advanced Professional Certificate in Behavioural Insights, Melinda Deines has been able to apply BI to her work in brand strategy, marketing, and design. She shares how the intention-action gap was an aha moment in her BI journey and how she uses BI to tackle everything from reducing sludge to smoothing organizational transformation to helping companies achieve their sustainability goals.
82 episodes
Share
