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Brand building programme for Cambridge Judge Business School
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Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in building the brand. His forthcoming two-day Executive Education programme on brand building deals with the strategies and processes involved. Aimed at brand managers who deal with brands on a daily basis, Dr Yin also expects interest from NGOs and not-for-profit organisations.
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