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120: Sir Martin Sorrell on the future of media | Agency diversity

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Manage episode 356786160 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.

The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.

Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.

The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.

Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.com


Further reading


IPA Agency Census: gender pay gap closes, ethnicity gap stalls

IPA Agency Census: diversity on the march as industry workforce breaks record



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

297 episodes

Artwork
iconShare
 
Manage episode 356786160 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.

The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.

Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.

The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.

Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.com


Further reading


IPA Agency Census: gender pay gap closes, ethnicity gap stalls

IPA Agency Census: diversity on the march as industry workforce breaks record



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

297 episodes

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