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120: Sir Martin Sorrell on the future of media | Agency diversity
Manage episode 356786160 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.
The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.
Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.
The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.
Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.com
Further reading
IPA Agency Census: gender pay gap closes, ethnicity gap stalls
IPA Agency Census: diversity on the march as industry workforce breaks record
Hosted on Acast. See acast.com/privacy for more information.
297 episodes
Share
Manage episode 356786160 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.
The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.
Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.
The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.
Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.com
Further reading
IPA Agency Census: gender pay gap closes, ethnicity gap stalls
IPA Agency Census: diversity on the march as industry workforce breaks record
Hosted on Acast. See acast.com/privacy for more information.
297 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
1
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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continue reading
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