The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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217: Cannes, MediaMonks, Group M and Euros
MP3•Episode home
Manage episode 422992245 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis.
The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report.
Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for terrestial telly?
Hosted on Acast. See acast.com/privacy for more information.
283 episodes
MP3•Episode home
Manage episode 422992245 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis.
The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report.
Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for terrestial telly?
Hosted on Acast. See acast.com/privacy for more information.
283 episodes
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