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CSTG 172: Leveraging Consumer Financing for HVAC Business Growth with Eric Howarth and Ken Goodrich

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Manage episode 424546796 series 3133411
Content provided by Chad Peterman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chad Peterman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Chad Peterman is joined by industry veterans Eric Howarth, GoodLeap, and Ken Goodrich, Goettl, to discuss the transformative power of consumer financing in HVAC businesses. Eric and Ken delve into the effectiveness of consumer financing and how it can revolutionize sales growth, drawing examples from successful companies like Renewal by Anderson, Essler Group, and Moore Group. The conversation covers a spectrum of financing strategies, including using fixed-rate long-term loans and no interest, no payment options to alleviate customers' "cash separation anxiety." Additional Resources Chad on LinkedIn Chad Peterman | CEO | Author Eric Howarth on LinkedIn Ken Goodrich on LinkedIn Peterman Brothers Website Learn More About GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn

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192 episodes

Artwork
iconShare
 
Manage episode 424546796 series 3133411
Content provided by Chad Peterman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chad Peterman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Chad Peterman is joined by industry veterans Eric Howarth, GoodLeap, and Ken Goodrich, Goettl, to discuss the transformative power of consumer financing in HVAC businesses. Eric and Ken delve into the effectiveness of consumer financing and how it can revolutionize sales growth, drawing examples from successful companies like Renewal by Anderson, Essler Group, and Moore Group. The conversation covers a spectrum of financing strategies, including using fixed-rate long-term loans and no interest, no payment options to alleviate customers' "cash separation anxiety." Additional Resources Chad on LinkedIn Chad Peterman | CEO | Author Eric Howarth on LinkedIn Ken Goodrich on LinkedIn Peterman Brothers Website Learn More About GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn

  continue reading

192 episodes

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