192 - How to Open a 2nd Location that Looks Nothing Like Your First with Jonathan Dejean of Krewe Fitness and ErgoFit

Care-Coach-Lead

After years of building a successful CrossFit gym in New Orleans, Jonathan DeJean realized that what his city needed was not another CrossFit gym.

If Krewe Fitness was going to fulfill their mission and help more people, then it would likely happen with a model that was more accessible to the average person.

As a former rower at LSU, Jonathan and his business partners decided to build a gym around the 3 Concept 2 machines; the row, the bike, and the ski.

ErgoFit was born.

In today's podcast we discuss Jonathan's journey building a successful CrossFit gym, how he grew his gym by 100 members through covid shutdowns, and the future of his new brand, ErgoFit.

One of my favorite insights from the episode is that ErgoFit will enable them to comfortably fit up to 24 clients per class in about 2000 sf, where his current barbell-centric model at Krewe Fitness only allows them to fit 15 clients per class in about 4000 sf.

That's 1 client per 83 sf as compared to 1 client per 266 sf!

Or said differently, their current Krewe Fit model requires more than triple the space to serve the same amount of clients, which is not cheap in a major city like New Orleans.

Whether you want to open a 2nd location, open a new gym concept, or maximize the square footage in your existing microgym model, this episode is for you.