Ep. 39: Choosing What Your Next Job Is (Live Coaching)

Career Design Podcast

Ep. 39: Choosing What Your Next Job Is (Live Coaching)

Lindsay 00:00

I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.

Lindsay 00:42

So I'm going to introduce you today because some of you have been along for the ride, some of you haven't. And this is the first of my broadcast this particular livestream series. I think I'm going to see some apologize in advance. Because I'm a human, I'm, oh, it might go rough here. But but but Abby, Abby, why don't you just give me like the quick one minute spiel of how we got to this place today where we're at and why I'm sharing your story, publicly and widely?

Abby 01:12

Sure. Yeah, let's I should probably have this down by now.

Lindsay 01:17

There might be a reason why I'm making you do that. And I want to thank you for tuning in. from Facebook. Hi.

Abby 01:24

Hi, guys. I was so happy you're all here with us? Um, yeah, be active in the comments. We love to see what you're saying and thinking as we're going Oh, please. That's awesome. Thanks for coming. So my my one minute spiel. So I, like many of you had a career change happen during the pandemic, there was, I worked in the same field for 16 years working corporate beauty retail. And, you know, with COVID-19, a lot of layoffs happen. And there was a reorganization eliminated my position, and I was faced with the decision of what, like, what do I do now. And I decided to go back to school during that time and train myself for a new skill in UX design, and took a boot camp and graduated in June. And I see some of my boot camp friends in the chat. So congratulations, you guys. We did it. As I went through this boot camp, and coming out of it, and looking, you know, for a new job and being on the hunt. And in this market. It I heard all these stories of how difficult it was. And I just didn't believe for myself that it was going to be the same thing. Because I've I feel like I've always been very fortunate. And so when I went into it, and I haven't gotten much of a response, and I've been putting in all this effort, I just became really frustrated and was asked to reflect on like, what, what is my journey so far? So I kind of wrote this very honest piece about what my my job hunt journey has been like. And so if you haven't read it, there's a link to it on my LinkedIn. But it's also on medium. If you're on medium. My name is Abby Mueller 411. Check it out. And yeah, it got some traction on LinkedIn. And that's how Lindsay and I got connected. She read the the piece, and it resonated with her. And it is just really in alignment with what she does, which is career design. So we hooked up and decided that other people needed to hear about what was going on. And this might be beneficial for others who are in the same boat as me looking for a job in 2021. In a new career, possibly even and yeah, just kind of hoping, like I said, to break the code last time of how to how to get past this stagnant place that we're in.

Lindsay 03:39

Yeah, absolutely. So there's some pain and we've been so I asked Abby, if she'd be willing to do this, like bear her soul publicly and do this in front of everyone. So first off huge, huge props to that because I said like, do you mind if I give you a publicly and walk you through the intentional career design process? I had somebody who recently started me, they're like, Oh, my, the person I was interviewed a whole bunch of job coaches, and they were so focused on what's the next title? What's the next company and I'm like, you missed the whole point of what we're trying to do here, which is get into doing work that truly matters that fills our soul that lets us actually do work that we feel energized and excited about. It's not about a job title. It's not about a particular company. It's all about what I want to do with my life. And now I wanted a lot of times people here they want to take control of their career trajectory. They want to find something that's really meaningful. The next thing is okay, now I want to work for an employer that models the values that I have. And then last actually like to be paid really well for what I do because I I'm worth it. And so that's what I teach. I'm not teaching you how to get a better job. There are a million people out there there's a reason why I'm the best in the world at what I do and I am willing to say it, I have 1000s of testimonials. I mean there is people who pop on here all the time to talk to you about what the results are working with me so and obviously that I don't ever have these people I Even though they're coming, they just come and show up. And so what what I'm going to do is walk Abby through this process. And so last week, we did. Well, she said last week, technically it was this week it was earlier this week. That was the most important thing about this is getting in the right headspace. Because if you believe that you were a victim here, if you believe that you don't have control of your circumstances, if you're doing things that limit, your, you know, energetic vibration really, honestly, is what I'm going for. If we raise that and you believe that you're capable, that you understand your worth, and that you believe that you can do this, then the rest becomes an act of of true courage and faith and walking through the process of the strategy. But if I neglect your mindset, which is what most job coaches do, then you're going to fall through the floor, and you're going to get paused on this process. And it's just it's not, you know, how emotional it can be. I asked you to do some work this week, and I want you to be really honest here. You struggled with it, right?

Abby 05:53

Oh, yeah. I was doing ghost cruising right along. And then it was like, like, for this job, I go, where I'm like, I throw?

Lindsay 06:03

Well, there's a lot of structure and what I do, mostly because it allows people this pathway, it's not been just a few time, you know, a few people, it's 15,000 people. So I 50,000 people that I've worked with them four years and my business, but before that I'd hire 10,000 people I looked at over a million resumes, I wrote the book. And now that we've had, you know, millions of views of my content, that I know what I'm doing. So the process is pretty systemized, so that we walk through it. And what I'm doing is I want to Abby, this and she is coming. I think one thing she said this week that might resonate with people, she said, I have exactly zero years of experience. And I'm looking for how the heck I even position myself here. And of which I said, What did I say?

Abby 06:48

Oh, I actually have a lot of relevant experience. Yeah, I've been doing this all along.

Lindsay 06:53

Yes. So one of the reframes, the most powerful reframing here is that she's actually well qualified to do this work. She's done it a lot. She hasn't done it, necessarily in the same modality as this. But just like my experience in recruiting and HR delivered this process, I didn't actually teach job coaching most of my career, but what I did is I walk people through the job process. And so that's easy for a lot of people to understand that we get into the mindset here a little bit, where we think we're not qualified, or we don't know how to express what we want to do. So if you've ever struggled with this question, what do I want to be when I grow up, you're in the right place, because that Peter Pan thing that we have, or that you don't want to grow up, I want you know, you can have fun at work, you can love what you do, and you can get paid well to do it at a company that actually will treat you like you matter. So that's what we're going to go through today. So we're this module that we're going through right now is called career clarity. So I'm going to tell you that I talked about the traits of high performer earlier this week, and I'm going to I just want to say here a little bit higher. LC, Catherine, Sasheen. I always mess up her name Cuzhana, I feel like I always mess it up. So tell me how to say that Asoko totally my setup to just know that I'm doing this with love. And I'm excited to see you hear me does hear Shivani is here and William, he just lost his job. So if you, William, you're in the right place. In fact, I'm going to ask you to do me a favor, because I've extended the bootcamp. You guys have been telling me how amazing this is. And I'm so glad because when I built this, it was so powerful. And hey, Hunter, so if you would type this in somebody, especially on LinkedIn, if you're on Facebook as well, I would like you to do Oh, it's Ruby. She says clarity is number one. I don't know why it doesn't aggregate inside of here. Oh, William. Okay. Sorry. It does aggregate here. I don't know why can't see. So Ruby. But Ruby is also saying clarity is number one. And Alex says thank you for sharing. Abby Lindsay's amazing a true genius provides incredible clarity. She's changed my life. So I wishes that she's and I know Abby and I are friends on Facebook. So this is coming between my Facebook my actual business page and LinkedIn. Thank you stream yard for that. So okay, all right. Blue otter is here, Mike Wallace, and Jody is here and hunter says hi. So if you'll do this for me type dream job hacker comm slash boot camp all one word. I'll tag it on this video. And then people can go in and opt in because what I'm trying to do is get you to clarity and clarity is actually the very first thing I cover. In boot camp, believe it or not, I go straight to that mindset is most important, believe it or not, which is what goes inside of potential career design. But inside of this process, clarity is really important. So let me just tell you about why clarity matters. When we are, I'm gonna tell you a story of Alice in Wonderland, which is one of my favorite stories, in particular, the Disney movie and Alice in Wonderland, and she's going down the path and she's never been there before, right? So she comes to a fork in the road. And she's like, where do I go and the Cheshire Cat appears in the tree? And he says, or she says, Well, I don't know where I'm going with road to take. And he said, well, where would you like to go? And she said, Well, I have no idea. I've never been here before. And he said, Well, then all roads will lead you there. So without any direction, you will end up exactly where you set out for which is nowhere So this is the main strategy of why people don't have momentum in their job search, his main challenge is that they have not picked a destination. So I'm going to give you a revolutionary idea. Just pick something, just pick something, it does not matter if it is if you turn, we went north, it turned out you need to go south, you can course correct, but staying still and delete. delaying the inevitable first step is the biggest problem. And lots of people do this, because they don't have this answer. They're like, and this is not, I want you to know, Abby decided intentionally that she wanted to do something different. She wanted to take some actions into that. A lot of times people be like, Oh, I should probably get my MBA cuz then I'll be more well qualified. Folks, you'll still end up back here dealing with this same crap. I try not to swear because LinkedIn gets mad about it. They'll still deal with the same crap no matter what. So I have people come back with like three degrees. And they're like, Well, I'm not any more qualified. I have somebody who's like, they're just they've generated billions of dollars in revenue in their job, billions of dollars. No, I'm not sure I'm qualified. I have somebody who has, you know, had their their JD, they're an attorney, they also went to MIT and they still don't know what they want to do. So I'm going to tell you doesn't matter. If you have been, you know, in the world, and you've 16 years now. And then you have to start and you go back to school, or you go to MIT or you go get three master's degrees, you're still going to end up with this same crap between your ears. And so the big thing is, pick a destination and work towards that we course correct on the way okay, that analysis paralysis, yes. Okay, so I'm gonna put that up here, analysis paralysis, and it's a trait of a high performer, by the way, when we want perfection. And so we want to not take the wrong step. And this is gonna say, this is the failing that I had, I went to school for 10 years, not because I was a bad student, but because if I couldn't get a b plus or greater, and I couldn't get I couldn't get the most out of it. I withdraw. So I have a series of Ws on my transcript, because I didn't want to not be perfect. All right, perfect, does not get you jobs. Alright, so we need to just pick and so you might be and like, Abby, we're gonna go through her stuff right now. How was it going through this process? Because did I have you pick like a destination? First off what happened in the process?

Abby 12:07

No. And actually, I'm, like, so grateful that I, I found you that and you have the same kind of mindset, because for me, like I can do, I've been kind of a chameleon of sorts, like I just adapt to whatever environment I'm in. And I can find something to like about anything that I'm doing. It's really for me more about the culture that I'm in and like doing, like being around people who are passionate and excited about what they're doing. And, you know, being part of a team that that is doing something meaningful, and less about, like, Oh, well, I enter information into spreadsheets, or I don't even know, like, whatever it's gonna be, um, you know, it's less about the work itself and more about the environment for me, and that's what makes it so hard to search for a job because like, how do you read that in a job description? But yeah, it was for me, it was like, Okay, well, this is what I know what I want. I know, it makes me feel good, but makes me happy. But yeah, when you have to, I don't know, describe yourself in that place. It's really tough. So. So yeah, I think there was a lot of like, I guess I never really thought about that moments when I'm going through this career clarity curriculum, and just, just really breaking it down is tough for me, because I don't, I tend not to stop and think about myself, I guess I just want to like, go for the goal. I got this goal in mind, I'm going to get this goal. And like, that's what I'm going to do. And I don't stop to think about, you know, like, just check in with yourself. Is this actually still what you're wanting? Is it what you're going for? Yeah, and I don't know, I guess I, it's been interesting for me to just slow down and like, really focus. That's tough.

Lindsay 13:49

And it is I say, and I don't know, I can't remember I say I say there's a lot of Lindsay'isms along the way, but we have to slow down to go fast. So we go slow to go fast. And so we're trying to increase velocity, but we need to choose if we can go with full gung ho. But if we go in the wrong direction, we're just right. And I get that because I am asking you to slow down and I asked you things like, what do you enjoy? What have you done? And people are like, I don't know when I was like, okay, so if you don't know, then what's the likelihood Lindsay recruiter hire 10,000 people is going to know. Okay, and so I'm going to give you an example of how quickly it goes wrong. I want to tell you about the story about the most qualified person I ever really dealt with. And he said, Lindsay, I cannot get an interview. And thanks so much, Randy. He's been following me for this long so and Mohit Hi, it's great to see you. Um, he said, Lindsay, I cannot seem to even get an interview with your company. And I am a former top gun commander, which I didn't know is an actual thing. So I'm on your resume, Commander. Yeah, exactly. All right. Talk on commander for Harvard alumnus, former White House aide to two presidents and I can't Don't get a callback. All right. And I was like, well I feel really intimidated by that list of qualifications. But the bottom line question What did he do?

Abby 15:14

Do you know?

Lindsay 15:16

I'll tell you what I had to go dig into it and let me tell you I nobody bothered to talk to him because he couldn't articulate this to anybody and just know it plagues every single person. So I'm trying to deal with multimillion dollar CEOs transformative leaders I deal with executives I deal with thought leaders I deal with people along this way so being able to tell your narrative is not easy at all at all it is my secret power. I am been dubbed the Oracle genius I can tell you what you are at your highest level if you do this work with me and how you show up but he had no idea how to articulate that and so if you cannot ultimately use that I'm the horse here if you cannot lead your horse to water you can't get him to drink but if you can't even give them the path of who you are they will have no idea how to understand it so if it's struggle for you no chance will the person across from the table here so the first thing my people struggle this they don't have a narrative about who it is. So this idea is called a pre frame and the pre frame is the example of how people will view you and you know this it's the headline if you put it on you'll have it on your LinkedIn you'll have it on your your resume when you write a research paper your introduction statement it's really really powerful here okay Katherine says I have so resonate with this at this very moment Yes, so let's target.

Abby 16:30

Its just like one or two things you know, when you're trying to sum up the all of your experience into like, a few sentences.

Lindsay 16:38

It's hard Yeah. The value proposition which is the most difficult thing you do and the most powerful thing you do inside of this I teach you guys how to write this by the way inside of dream job hack. It is the most nobody teaches us so I'm gonna give you access for free please go to dream.hack.com slash bootcamp okay. So what he ended up doing was he did supply chain but it was more powerful that what he actually did was last mile transportation so for anybody who has heard that terminology, it is the sexiest thing right now inside of the transportation industry if you've seen the blue prime now vans that entire business did not exist at that time that's been a creation of Amazon to create the answer for last mile transportation which is the last mile between where the package reaches the hub and gets to your home now when we use vendors we would overwhelm the system and so we needed to create our own solution which is why you know drones will be a thing of the future but we created that and these are businesses now that people run to deliver this I mean this whole thing so that was the sexy hook the thing that people were like oh this is I lead the horse in the water but what was not attractive is being a former top gun commander, Harvard alumnus, and White House aide to two presidents because they didn't tell me jack diddly about what it is that you do. So what you have to do is have the most powerful message the most powerful narrative and pre frame that is easily digestible by your target audience aka me recruiter looked at million resumes wrote the best selling book if you don't have that you lost okay so if you're wondering what the hell is going wrong, you missed this step okay. And I say that with love Let me help you it's right here well hold on we got it right here go get it I will teach you how to do this stuff okay. Now writing it is a whole other issue Mike's is conveying who you are and what you bring to the table in their hiring manager language ensuring is ensuring you're capturing what they need Yes, what they need, how are you the answer to the problem? People don't hire because it's like you know, it's a really great day in sunny out, I think I should go hire somebody, they, they hire because they have a need, and they have a problem. We're going to talk about all of these things. I can teach you everything about what I've done is reverse engineer how we hire the most elusive talent on the planet. How do you position yourself as such, the first thing starts with pre frame, okay, so we have a headline that goes on your profile and goes on your on your resume. And that's what we call a superpower trifecta. And so the superpower trifecta is the summary of the three skills at the highest level of who you are. The reason why we do this is we're trying to create a trifecta is three things. We're looking to create a triangle Okay, here's why a triangle is if you are and I'll give you my example. So for me, I'm a human resource person who specializes in talent acquisition. Now how special am I? I'm not not yet. Special whatsoever, right? I am here with millions of other people. I'm so generic. There's nothing that's particularly remarkable at least I've got some sort of specific like, like, thing I'm not just here's my list of qualifications at least told you what I have. But I'm not particularly different. This is the commodity market space. If you don't know what I'm talking about head into my profile, you can go back and catch our last live where I talked about being a commodity and being like sugar, granulated sugar on the shelf when you want to be the premium brand. So we don't want to do that. We want to position ourselves such so we're looking to triangulate when we try to find somebody who's lost in the woods when we do we triangulate their position. Same thing goes with your we're trying to triangulate Your job, genius in essence, so I need another skill. So the third skill I introduced into this was personal branding. And if I took that a little bit further, I could be talent acquisition. And I could be lean hiring systems and personal branding. And that would mean that I would be a candidate experience expert, okay. So what I'm looking for is some zone of what it is that you do, and it needs to incorporate where you want to be. So I can also, child qualified people can add a lot of different skills on this trifecta. So what we pick is what gives us energy. What makes us excited and motivated, don't choose crap that you don't like. So I can easily seven and somebody asked about this the other day, they're like OFCCP compliance, I'd also rather rip out my eyeball than do that job. So don't pick crap that you're well qualified for, that does not give you energy, choose things that you really enjoy. But what we're looking for is at the highest level, how do you show up and make it so that somebody is able to understand what you do not so the goal of your headline is on your profile? Okay. So from there, what did we what you found this work, and I know you've got something on your so tell me what you ended up doing. And you brought it out even further, you built out your entire LinkedIn, tell me what your superpower trifecta ended up being?

Abby 21:09

Well, going into this new career fields, I tried to direct it in that way. So I first said, and I mean, this is probably going to get edited probably like 100 times, I imagine because you know, we're getting stronger as we go, right. But the first level was user experience designer, product designer, which is kind of just the title, overarching title. Raymond, Oh, my God. And then content designer, content writer, which is getting a little more specific into the things that I really love to do, which is, you know, I love to be a product storyteller. So Oh, that's the first time I've heard that. Yeah. So for me, the really exciting thing is, you know, I can I can, I'm just gonna do a little brag, I can take a lot of really complex information and like psychology, and data and everything, and just consolidate it into a really beautiful story, which is compelling, and you want to read about it, you want to use it, you want to try it. So I create products that tell a story, and it engages and connects with people. And it makes me really excited. Anytime I can do that. And I get people excited about what I did for them. And it's something that they needed. It's like light bulb goes off. And it was like, I never know I needed this. And this is amazing. Like, it's so rewarding for me. So yeah, I love to take something cold, like a digital product and turn it into something really warm and inviting, like a story. So

Lindsay 22:32

I love this. Okay, and so, and that is to say, we started with something completely different yesterday, even right? clarity happens through action. I said that in the last session, clarity happens through action. So I'm going to make you do this. And I'm going to be like, Is that enough? Is that powerful? Does it does it answer a problem? This is the first time where I and I feel so I don't know what Abby's geniuses because she has articulated and to be able to digest it. And so now we're getting clearer, and I'm like, That's powerful. That's powerful. And so what I'm looking for is What is it? What is it that you do and now we're going to get into a little bit deeper here. We're just getting a baseline. But if you had gone and said, Well, I was an because I think he used to say I'm an office manager, right? Yep. Yeah. I know that story sound difference. That's how I was like, I looked at her and I was like, she has so much more. She has so much more power than that. Yeah. And now look at it like do you feel tell me I just the difference of that just from yesterday to today? Do you see the difference?

Abby 23:33

I do. And I was I just needed I just need to get in front of someone because I know that if I can. Okay.

Lindsay 23:44

We tend to do this in a vacuum and then we ask people who actually have never hired anybody, or are our good friends.

Abby 23:52

Um, so yeah, office manager kind of a boring title right? If I'm gonna be honest, and there was a reason that I took it and I've been very strategic about the positions that I took in this one. I've always liked the company that I worked for I kind of went through several different departments because I was trying to understand how the corporate structure worked. Like how does they're all How do all the players work together and they didn't really understand it. And so I would go from team to team to team and I would learn and then move on to the next one. So for this one, I interacted with every department in the corporate structure and it gave me really amazing exposure to different teams their functionality, expanded my network and like for me, as I've gone along in my career, I tried to take on like bigger and bigger problems every time because as I felt more capable, like I just get really excited like if I can if I can take on something that is just terrifyingly large and like nail it. Oh yeah, that's so good. So um, I love that like I wanted something that was like completely out of my wheelhouse and it would force me to, you know, up my communication levels and up my exposure in the company. People are gonna know who I am because I have to make all these teams really happy in the space that they work in. And that's why I did it. And I did that. And it was great. And now I'm doing something totally, like different in designing that. But I'm in I'm designing digital products now. But I understand how the structure works. And I understand the needs of business. And I can speak to a lot of different groups of people, because I've interacted with a lot of groups of different people, and I understand different needs at different levels of the organization. And so for me, like that experience is so valuable, not only just in retail, but I'm just understanding people and people's needs, really fuels, my passion to create products that are going to help enhance our lives and make things easier, better, faster, right? We don't want to struggle, we want things that are tools that are going to help us do what we love.

Lindsay 25:50

Okay, so and I'm going to, I'm going to repeat back to what you said to me on Wednesday at 3:50pm. Where I mean, I want you to see it, because that's right, we have people going there's another skill, Abby is a genius. Yes, she is. How do I solve a problem? And here's the thing is that administrative professionals that they tend to get so dang, like, that's not there's a hardest job in the world of hire, by the way, like, have the jobs in the entire world. That is the hardest job. Because there's so much magic that goes inside of that. But we tend to like oh, that's not a really valuable player. It's not in the way you describe it like that, when she talks about it in this way. This is a powerful move. Okay, so she said, I have zero years of experience and no proof of results, because I'm not held a single job doing this kind of work. Now you tell me, that story has evolved. And now Do you believe what you're selling?

Abby 26:42

I yes. I mean, I know that I know that I can do this job. But I haven't done the job yet. I've only done it in school in theory and practice, right?

Lindsay 26:50

Well, no, but you have done a job that is a...you haven't done a job description yet. And that's where things you don't like the whole point of this is people will actually create jobs for you. And they will give you the opportunity to be a product designer and storyteller that creates massive, you know, buy in and conversion and adoption for their customers. That's really what you're ultimately doing. And so when I tell that story, does that make sense of what you're actually doing? Okay, now I'm telling you about something that I would hire for because I've solved the pain. This is a little more advanced stuff. So right now I'm just trying to get you and we don't have to be close to the answer right now we just have to have something to shoot for. Because again, I just need a direction. It can be north, it can be south, but we need something because clarity comes through action. Okay, so that was the first thing. Now I'm saying, Okay, how do we back this up, okay. And so the next thing, what we're doing is creating a value proposition, and I'm gonna describe what the three parts of value proposition is. And if you would like access Hello, right here, just go down to dreamjobhack.com slash Bootcamp, and I will teach you this unit is totally free, okay? All right. So there are three parts your value proposition, when you're a business, a value proposition is about what your end result happens for your customer, your customer, your client, what's the end result of working with your business now I went back and mindset was all about, you're in the business of meeting, you're gonna have to articulate this, you're gonna have to sell the product, which is you, you have to sell your business. So what I'm looking for is three things. The first one is the I am statement, and this is the declaration to the universe that I am this thing. Not hopefully somebody picks me and they can see my worth. And maybe they'll give me a shot, you can say I am this thing that gets these kinds of results for this kind of company. So that's what we're really doing. And that's to make it so that Lindsay recruiter understands what the heck it is that you do. And I don't go okay Harvard alumnus, the former top gun commander and you give me this laundry list of tactical bs that does not increase the bottom line is just a list of job descriptions skills. No, we hire strategy at the highest level we're looking for what's the impact how you become the solution to the pain. And when you become the solution to pain people will do whatever it takes them banging down your door to get the result of hiring you because they know what you can articulate what you can do through that story. So the first thing is I am this. Second is and these are really this is I call it this and it's just stuff. Awesome Thing number one. Awesome Thing number two, okay, you can say I am the world's leading expert in intentional career design. I've helped over 15,000 people now do this in the last four years across 121 countries and six continents. That's awesome thing number one, by the way. Average result for was working with me means in nine weeks, somebody is going to graduate with $52,000 more in salary and 2.1 job offers. I can get you more in the course of nine weeks and your MBA program will cost you or make you in the first two years. Alright, that's hard to find. Now I've said that I have I have said who I am and they and the first thing people do is like Okay, cool. Prove it. Yeah, that's what I awesome thing. Number one. This is called social proof. Awesome Thing number two social proof. Okay, so if you can't articulate what it is that you do, and the result that you have Then you have nothing okay um okay so what let's go to what we had before he or not maybe beforehand because we did this work and what I do is I have you when you work inside my programs I actually spent four years developing this tool to make it Mad Libs style where I'm like input this

Abby 30:18

so easy just plug in yes

Lindsay 30:20

there's a word choose a word here's another word and put a number put a level of experience and then give me the experience here and then work on awesome thing number one work on awesome The Thing number two and even without Abby She didn't even see that there was the link for that which I'm so glad she's here because she is using literally she can say now and I'm giving you permission to say you've consulted with a seven figure business and creating a new digital product to crease adoption and success rate for her clients love it and this is let me just tell you what that was is one frickin hyperlink for the most critical thing inside of this entire module but it's not something that I caught or my designers caught she caught it okay it's

Abby 31:03

something I exactly so she is

Lindsay 31:06

somebody is going to be so lucky when he comes on board and does this and I if I was gonna be honest she could do this inside of all of my entrepreneur community and start a business right now doing this work she's qualified to do that she doesn't know she's qualified to do that and that's okay thank you by the end of this she's gonna be like I'm such a badass at this point like she I'm starting

Abby 31:25

there I'm like here I just need to get like here yeah the only

Lindsay 31:30

me believing enough reason a belief into you so that you do it okay. Randy said recap value proposition I am social proof results yes times do so awesome thing number one and two yes fears equal fellow peers or fellow humans Oh I'm so glad you said that my peers are I will tell you that little story at the end because there's some there's some really big painful stories along this way. Um Okay, so let's go into your value proposition and I want you to go like that's not start from the very beginning Let's start from where you're at today. And now we have your you've told me your story let's talk about what it is and then I'm gonna see how we can make it better okay intensity and you've already gotten the feedback once which identity two or three rounds and sometimes didn't work with me good but most the time you start out with I'm not qualified I don't know how to do this I don't know what I want to be okay Josh and that's why I will actually probably be opening dream job hack this Oh, I think it's gonna be this month so just sign up that way you get in the boot camp and you'll know when I'm going to open the enrollment for that and you can work with me like this is this dream job hack is and it's a program where you can work on your own there's other options to work with me but start there because I want you to get a taste of what I am I'm not for everybody. I'm not for everybody like I'm gonna believe in you and I'm going to love on you like love if you can't tell but there's right here love my highest value. It's a really strange thing in the HR world to say I'm going to love on somebody which is why I don't do that crap anymore. I think it's a love on people I think it's a train like he was doing and to see them as souls or families or heartbeats all those things that I'll tell you a little bit more about why I do what I do at the very end so thank you but to start with that start with the because this is a free resource and attends in those five days people transform their mindset and they understand what's holding them back Okay, so let's go to your value proposition so let's go with the I am statement and there were some things missing last time like the level of professional me years of experience so what do you got and this is where this is the most stressful thing somebody doesn't mean in fact he's willing to publicly is the biggest endorsement I can give of how brave she is.

Abby 33:29

Do you want me to read the original? Yeah. But okay, the I am statement and you know, we'll see because like, again, I'm glad that I get to soundboard this off of you because it's like I think it makes sense but doesn't make sense to you as somebody who's wrapping my head like Totally, yeah. Cool. So I guess I can I guess I'll read the original one if you want.Okay, go ahead. Let's do the original and then tell me what I said about it to actually afterwards. Yep. Looking at the email right now which is I guess I only went through awesome thing number one I didn't give you an awesome thing number two, so

Lindsay 34:05

Well, let's Okay, so we're gonna start with anything else time I had the, the least effective example that I can say with somebody came back and said, I'm a team player. And I was like, well, that does nothing and team player actually dings your hire ability by 51%. I didn't just make that up. That's actually a statistical study. So we'll talk about this next week, by the way, next Friday, we're going to talk about we're going to do her resume so she actually looks like what she really is, which is amazing. Okay, good.

Abby 34:31

Okay, um, alright, so I wrote I am a passionate and Creative Problem Solver who transforms challenges into life enhancing tools for businesses and their customers looking for a more meaningful and rewarding digital experience? That was my statement. Um, apparently there's some detail missing so we're gonna and my my awesome thing number one was I worked with the operational and growth and development teams in a fortune 500 company to introduce and implement a stream Instructure for their 100 annual new store expansion projects contributing to a reduction in scope of 75% in just a few years taking the process from a month long project to only five days saving the company millions of dollars year over year.

Lindsay 35:14

So and what did I say on this so when we don't have the true structure because she didn't have the access to the generator so the true structure of the value proposition which is we want to say I am this level of experience well I am and it's just because you guys want to love to throw in adjectives adjective an adjective kind of level of experience with this many more than this many years of experience in doing the downstream effect of what you actually do. Awesome Thing number one awesome thing number two, so I added like here's we're gonna add a little more how many years do we have here? What's the actual impact Okay, and the second thing I came back and I would read Dd you have it in front of you because I there's a lot in there that I said yeah, so

Abby 35:55

On the first sentence, right I'm a passionate and Creative Problem Solver you switch that over and said maybe we do like design an operational professional since I am now a designer but I was an operations professional before so like kind of combining those things and not saying problem solver is a general term so who transforms challenges and you said like what Yeah, describing what that might be and then into life enhancing tools again like what for me I know what that is, um, you know, and then for businesses and their customers looking for a more meaningful and rewarding digital experience and then you said how do you do this both now and before So again, just adding a little more detail to that because I know what that means but that is a lot of like nice words and doesn't maybe mean anything to anyone else without example.

Lindsay 36:42

And you're a storyteller so Abby has a little bit of she has a more strategic vision it's the the thing that drives me crazy is when people come in they're like I'm an admin the immediate bias is that that's not a super value out of job and I was like that's a big fat lie by the way and shout out to our all our admins I'm gonna shout to my own Becky North she's our Director of awesome and she started as my VA I would not be able to run this business without her so they have incredible power if you give them the opportunity. So why I was asking is like what you've actually done is an intersection of operations design and actually really lean processes what she really does she hasn't gotten to that point yet so I'm throwing some stuff out

Abby 37:20

You know, what's funny is that I couldn't get a job that I wanted because I hadn't gone through six sigma and I was like, but I'm doing everything that they train you to do.

Lindsay 37:29

And that's the thing is like again you don't need the the buy in you just have to be able to tell the most effective story because I've heard a million stories of people getting jobs from having a drink at a bar or on an airplane and we've hired that person before who's qualified internally because they had a better story and so the story is actually what we're doing what I'm actually teaching you now I haven't told you this Abby is I'm teaching you to believe that you are this thing and be able to articulate it because the thing is not going to be the resume of the LinkedIn it's gonna be the conversation who you are as a person that they're going to buy at the level what we're trying to do okay so when we're trying to hire somebody, I do look at their qualifications but I'm looking at it to just immediately cement the belief have already have from the conversation so everything we do from here port forward is the most important thing Oh yes, the most important language to learn is to speak math and I would say results quantitative results we can talk about that next week speaking it learning it and writing it is tough yeah we were taught to be you know, really fluffy and a lot of things and I mean like what I use I make you feel really good and so you believe enough in order to get your most highest purpose on earth? No, I teach you how to get your dream job with 2.1 job offers $52,000 more in just nine weeks which one matters there is your there is a difference both things are true one will actually get the people to tune in and one won't so that's the most yeah So Mike very very good point. Okay, so Abby, let's go a little bit deeper into it what is where are you at now? So tell me about let's go through what your example is today because this is what I want you to walk away with is this value proposition about 85% firmed up

Abby 39:05

So I started on the if statement and I don't know if it's better the same but

Lindsay 39:10

I'll keep going. I mean, you're what you're talking about notice you've gotten clarity just in this conversation? Yep. And that you know, I'm like so excited to hear you say that it's not about my resume or about applications because like it's like soul sucking I can't I'm so happy that that's not what it's about frankly, like that just a huge relief to me. So I think and you know, I believe in myself most of the time, but I don't know how to articulate it well, which is kind of funny considering I'm a writer. Um, I just can't do that to myself. So yeah, I'm really happy. Now you can

Abby 39:47

But I need a little push pointers and I will take it the rest of the way. Okay, so Well, I guess do you want me to go through the awesome thing number one

Lindsay 39:58

Start with the I'm statement nd what I'm doing is I want to make sure that this makes sense for the trifecta the idea of who we are pre framing ourselves as.

Abby 40:07

Okay, so how do we instill a little little struggling with this, but we'll see what it comes out of. So I changed it to I'm a passionate and creative design and operational professional who transforms the barriers that prevent us from success into life enhancing digital solutions for businesses and their customers who want an intuitive and effortless, effortless way to accomplish their goals.

Lindsay 40:26

Okay, so there are some really powerful things and there's some what I call, and just No, I, I absolutely adore you, but I call them America answers. And that's where he goes, what is it that I want my platform to be at? I'm like, World Peace makes me think congeniality, world peace, and so Okay, so I am, I want to hear in there with this many years of experience. So let's go ahead and say over 15 years of experience, and I know that goes from zero to 15. But I'm going to point out what Raymond said, this is so powerful in your mind that I went from making 1350 an hour to six figures over a conversation at lunch. personal connection is so important. In fact, it is the game changer when I teach because if you're going to rely on the old, broken jalopy system of apply and pray, it doesn't work. So how we get we have to get out of that commodity market space and learn to market ourselves as an acid and solution to pain. And what is the Alex said solution to the pain is so powerful? That's right, because if somebody says like, I have invested $150,000, in my own personal development in the last six, four years, not even six years, four years, and let me just tell you, nobody goes around like I am buying into what somebody believe what they can do not based on the list of qualifications on a piece of a document, it's going to be the relationship that really changes that. And so what I'm trying to get you to do is see the value in the relationship is actually the differentiator. So if we play, or we start to value, just like you want to be valued as a human and as a soul, as long as you can articulate that to another human soul who has more influence and authority than you do. That's how we get to those next levels. Okay.

Abby 41:56

Got it. Hunter. I'm really glad you asked this question. And I hope that we get to it later because I struggle with this as well.

Lindsay 42:02

And I think it might be actually something we follow up. So Hunter, I hope you tune in next week, because this is going to be something this I'm going to tell you it's not like I'm gonna teach you one thing it's gonna be done. This is going to be a thing that you do for the rest of your life is going to be up leveling your mindset about the impact you make, but you're right, because most times especially, we are the or we have the belief that my team did it. But if you're part of a team, you're part of the result. Okay, so you got to stand in your highest power at the highest level. Okay, go ahead.

Abby 42:27

Yeah. I mean, I haven't gotten we've gotten that much further only started the awesome thing number one this morning. I like I told you yesterday, I kind of got my day kind of got hijacked. So I didn't get as much work into it as I could.

Lindsay 42:39

Don't worry, you don't have to you whatever you've done again, you show up exactly as you are we just move forward. So don't worry.

Abby 42:44

So yeah, just the the first part of the sentence where I said, I worked with the operational growth and development teams, you asked how many people which I was sitting there, I'm like, how many people was that? You know, like I had never quantified that. So I counted up what I thought it might be. And it's probably honestly higher than that. But I think it was about 50. A group over a group of 50 plus cross functional partners is what I did.

Lindsay 43:05

So this is where we're going to take that we're going to say if it's do you believe so? 49? Yeah, sure. So over 49, 49 and the reason why is we never lie, because one that energy when we lie, or we tell fibs that comes back to bite you and they'll get you terminated. So what I'm looking for you is the only really knows your result. Because let me just tell you, you struggle to do that. Nobody is going to be able to figure you out this information. So we don't lie because it's bad karma. And second, we'll start with the lowest. So when I say like I've hired 10,343, it's actually like 12,000. But I think a very specific number, because it's more powerful. So just pick one fricking number, okay,

Abby 43:40

it's totally closer. Like, it could be like a few 100 people like I don't I just don't anyway,

Lindsay 43:46

If you go through this every and we're gonna go through so your resume, you're like, it turns out to be even more than that. Yeah, probably is when you think about all the work you've done beforehand. That that is probably higher than that. So don't worry, we're just looking to have one baseline, and then we can up level and upgrade as we go. Okay.

Abby 44:03

So I haven't gone through the like how much revenue, this is where I'm at right now I'm trying to determine because you wrote, you know, when I added design, so I collaborated with a group of over 49 cross functional partners on the operational growth and development teams in a fortune 500 company to design launch and implement a streamlined structure for their 100 annual new store expansion projects. And here you wrote, how many revenue how much revenue would this? Would these stores contribute to the top line revenue? And how many people would be impacted? I'm working on it.

Lindsay 44:37

Let me see if I know, how many store are there, at this company.

Abby 44:42

Currently about 1200. Okay. What's that? 100 every year?

Lindsay 44:49

Okay, so 100 every year and how many years? Did you do that?

Abby 44:54

Five years, four years. Yeah. Kind of four years like...

Lindsay 45:00

But this is where like it was just this is we want to be so accurate on this. So just remember we're going to talk about it. Okay? So if we talk about

Abby 45:14

I know, open a store at the time, it's more now but I know it was it was about a million dollars at the time that I was doing it per store

Lindsay 45:23

There are billions of dollars. So we took the number of stores, this is how we could come up with a number by the way, that's the most accurate we can predict. In 2021. We they made $6.1 billion. Yep, now divide that by 1200. And we'll just say the average for those 100 stores is times 100. Okay, that's one year's worth. Now, do you see how we can easily quantify millions of dollars of impact by the way, I know that you're not going to be that but these stores contributed that and you're part of the team. The whole point, by the way is to cement your authority that what you do makes an impact. We'll talk about how you do that as we go deeper in here, but what we're trying to do is establish your authority. So you don't start with zero experience. Okay? In 2020, it was 7.39 in 2019 is 6.7. Okay, so and you can bring this down. Abby, if that feels like that doesn't feel like I am being really fair. Go ahead and do your own math. But what I'm trying to tell you is that it's millions of dollars. I know that Okay, so I'm always looking for people to make least six figures to millions of dollars impact in that first statement. I'm looking for number of team members, I'm looking at this, and it doesn't matter that you weren't exactly leader. And if you were you say like I helped lead a team that did this, okay, there's a structure between was used i right now, we don't put that in the resume, right. But there's truth of people who use AI and personal pronouns, where they actually use it as an individual. They're higher performers and people who are like, Well, my team did that. And so yes, the reason why we do some of these things. That's a tough switch for me. Programming everything.

Abby 46:53

I love that we could have like, I love the the collaboration as well, I like I know that I'm a top performer myself, but I also love being able to work with others and, and do something together because they think it's more powerful than what we can accomplish on our own. So I want to give credit there as well. But yeah, I understand right here.

Lindsay 47:09

right now, we're not trying to employ the rest of your team, we're just trying to employ you. Okay, so I want you to take a stab at getting a little bit deeper here. And I want you to pick a specific number. If it's like if it's, I'd like you to choose three digits if it's more than 100 team members, like 101. So 11 of us know, I mean, like you said, Oh 100 store.

Abby 47:27

Oh, yeah, I work with Oh, God. Um, I mean, we were hiring, how many people at each store 40 to 60 have a staff of 40 to 60 people at each store. And I would run that project each time. So yeah, and I mean, millions of dollars of revenue, and possibly like, how many jobs did we create as well?

Lindsay 47:48

Okay, so and then what you're telling me is you're creating the lean process, or however it is that you want to tell me about that. So now that you say that you believe that what you do matters and that you have already been qualified to do it. And now you're presenting yourself as instead of zero experience and zero qualifications? Yeah, that is the most massive change I've seen, okay. It doesn't matter. You know, the person who's created $3 billion in annual revenue for tech 500, or top tech five company. They still struggle with this question. So it doesn't matter where you're at this, this has been changed. Okay, so that's the first thing. Now I want you to take that same idea and I want you to come up with the awesome thing number two, and this is where we're going to refine this inside of the resume. But do you see the transformation of where you were just two days ago to reprogram and so I'm always telling you to see what's at the highest level so when I tell you people I've hired 10,000 people, what I didn't tell you is that a bunch of those people actually hire the fulfillment centers, which hire two to 5000 people and six we open 30 some of those stores every day so I could go higher so I chose a number that felt more like I'm not responsible for 100,000 hires and say that I said I hired 10,000 people so choose the thing you should have read both is that because I'm I am Red Bull or do something in human form. Yeah, I'm like what is it because I don't give you wings. Why? Tell me about that. Okay, so this is the up level the whole point here. So what you have to do and again, I cannot break this down enough for you right here. So go into dream job hackathon slash boot camp, I will teach you how to do this and you are not going to be automatic. So I want you to abandon that you are going to be automatic, you are going to suck if I'm really honest, okay? And does not matter. I made the chief branding Officer of a very, very big company, nearly cry doing this. And so it is hard to stand your own truth. It's a we tend to the people who let me just give you this feedback. imposters don't have imposter syndrome. I love this. A trait of a high performer is to be feel like an imposter and it's to have been a part of a team and to not take full credit. And this is where I say it's okay to do that. It is really what you do. It's okay to brag. Little it's okay to flex a little. And as long as we don't have noticed I never say like, go ahead and lie. I never say that I say how do we do this at the highest level, if we take that frame than the rest of this woman and make it so simple that somebody cuz it's not the resume again, we've just highlighted you at the highest level we make we obliterate the objections, they have have zero experience and zero qualifications. That is the only change I am trying to make here. So I want you to be at the highest level and believe that you can do this at the true level of who you are. Abby, I'm not telling you anything that you haven't just repeated back to me, I just regurgitate it in a way that makes better sense. Okay.

Abby 50:32

Yep. And honestly, like, this is, like I told you, I kind of like was cruising through the first part of it. And then it just, like, started to slow down. And I was I was like, oh, man, this is getting. And at this point, I was just like, and you know, and so like, I'm glad that we're having this conversation. And other people get to hear it too. Because for me, and I told you this already, but like lesson learned, I didn't ask for the figures that I should have asked for when I you know, like, how I was at a level that I could have had access to it, but I didn't. It wasn't necessarily like, you know, head of the department, you know, wasn't the VP like with all of the facts and figures for for the company. But like I could have asked and said like, What impact did this have year over year, but I don't have that. And some of the things I'm so frustrated that I lost because when I got laid off, like I was cut off within minutes. Like, I think it was like five minutes and I had no access to anything. So like all of my work, gone like and I didn't have any like kills me know, cuz I'm like, Oh, I know. I know we did something awesome. But I don't know what

Lindsay 51:37

I'll talk to you about how do you always create a contingency plan but when we get to the place of career power, which is on the success path. Success path says that I have unlimited opportunities coming to me I'm doing it without applying. I'm having ongoing conversations, I've negotiated my salary. The other thing that is the checklist says I have also updated my resume accordingly. So that I am prepared for the next job, the moment the opportunity comes because I'm never gonna be in a place where I am not the person who's in control of my career destiny, that my goal is I have the worst business plan ever. I hope you never need to be again, Abby, I hope you never ever mean me again. Now I'll be here when you do. But I hope you don't I just hope you send me a whole bunch of your friends. Because what I want to do is this is the rest of your life. I'm teaching how to like I used to teach people I used to actually do this work for them. And what I did is I didn't teach people how to fish. I gave them the answer and then they didn't do anything with it. So I had to reprogram and that's why the results became more powerful. So just like I've walked the same path of up leveling what I do, same thing goes for you okay. Okay, so, Abby, how do you feel? I'm gonna tell you about what next steps and then I'm going to ask questions. So what we're doing here is, I'm going to give you the to do, I want you to go back. So bring it back. And if you can get that to me Tuesday since the holiday. Also, by the way, I don't ever want you job searching. So eight days a week, I don't know where the hell this came up is not your full time job to look for a job. Do what I do with you two hours a day, Monday through Friday, if you want to rocket launch what you have, that's the most that I want somebody doing no work. If you ever heard of the preta principle 80% of your results come from 20% of efforts that's only two hours a day and Monday through Friday and then you take off weekends and holidays. Because what matters is not your job but your family. We say that again. It's not your job it's your family now I'm trying to get you to do work that actually fills your soul so it's just as rewarding for you to be there at the during the day to at night and that transition your life feels completely holistically you up level and every every range. That's really what I teach people how to do it. I love it had somebody even this year, and he spent a whole month in Hawaii working virtually for his company was everything simply because we don't have ties to a company loyalty is a really powerful thing that keeps us small. You might know that a little bit here because they'll let you go the moment it doesn't serve them. And you always have to be taking control of your career. So I'm not saying loyalty is a bad thing. I would be brokenhearted. If you believe my company. They do regularly because I teach them how to uplevel their careers. No surprise, they get recruited away. And you and I think that I'm so proud and they send me their people and they actually most likely will actually work with me part time still, because they still want to be a part of this mission. So it's a whole other frame of what I do I preach I practice what I preach, I show you what I am do this

Abby 54:17

for like company leaders because I swear, like as a as a manager of people like I feel the same way and I feel like it's so rare. You know, so like, like bless you for what you do. Because like I was always so excited when someone on my team could get promoted, or you know, move on or do something that they were really excited about like that, to me is like the biggest success that I could have as a brag and so many times I felt like I was betraying my manager when I took another opportunity like it felt like a breakup and it's so difficult to have those conversations sometimes I'm like why is this so backwards? So I just

Lindsay 54:57

somebody leadership capability is how much their team up levels. That's true. If we see somebody move forward, I'm in there, I actually I probably will go into this at some point. But I, I do teach company leaders how to do this. In particular, I have a really big vision around destroying traditional human resources. And how do we start to invest in people and see them as true human beings. There's a reason why we've treated people so small. And as just cogs in machines. There's a reason why employees are leaving and why they're so massively unhappy. There's the three reframes, I'll teach you about that, actually, because I think it'll be really powerful. But I am consulting with business on this, because what I want to do is, we've stopped we've worked so hard to protect companies from their own people that we never even allow them to be part of a true part of a team. And so yeah, they of course, they don't have any loyalty. I have somebody right now, I just talked to you. And they're like, they're like, Oh, yeah, they like changed how we did our work, and how, what we can wear and like, they're cross training us. And I said, and you're telling me it's too late, right? And they're like, yeah, it's too late and half is already left. And so there is a way to fix this. But people have missed, they missed the forest from trees. So we'll go through that. Okay. So what I want you to do is that piece, all I immediately come back with is the the trifecta, or the trifecta solidified, and your value proposition will continue to up level and you'll get clarity, you'll continue to change it. Okay, we're going into this next week is your resume, this is going to be the part where I do not care how good your resume is, the whole purpose of it is to be that you believe that you are awesome, not the person across the table. Because if you believe you're awesome, I told you the point is, the resume just solidifies the decision we make within seconds. That's it within seconds. And so if you can do that, in less than 10 seconds, you can make yourself appear as the right qualified candidate. And the rest of the conversation is decided through the interview. And through the interview, we're going to hack that too. Okay. So don't worry about the resume piece. So I'm going to ask you a couple things here. So what? Why does this matter? Okay, so no more fluff in this America answers world peace. Or if your job, your resume looks like it's a would be perfect to hire that person who replaced you, then you have missed the point, what we're not looking for is a list of tasks, we're looking for a list of impacts, we're talking about impact in scope. So we're going to optimize for a few things one format, so in six seconds, can I tell what you actually do? And makes sense? The second is content. Okay, do I show impact and scope? Okay, so what I'm looking for is am I solution to the problem? And then last, we're optimizing it in both how we view it and what will match inside of the box for so the hiring manager says yes, the recruiter says, Yes, the system says yes, we're going to optimize for all those. That's what we're doing. And the whole point here is if you do this at the highest level, guys, you do not use your resume. People graduate from my programs all the time, not using the resume. I know that that's hard to believe that's okay. We're gonna go through this whole process. But Randy says the company needs you, Abby, not the other way around.

Abby 57:53

Thanks, Randy. I hope so. Because like, I mean, I think that they need to prove themselves to me as well, I'm not just

Lindsay 57:59

are they worthy of Me, we're going to change it. So when you become the candidate of choice, instead of like, I hope they pick me, we say I hope that they present an opportunity that's worthy of Me. And that's a much powerful thing. And it changes some of the things like desperation, seeking validation seeking behavior. I'm gonna show you how to do that, because most people come and they just reek of desperation, Please, God pick me. No,

Abby 58:18

I can't wait. Because I can't tell you how many hours I've spent like revising my resume for every job. And it's like, I want to cry, like, I can't do it anymore.

Lindsay 58:30

Out of the apply and pray game, then we're going to do something different. You can say this same time, you know, spend three weeks playing by my rules, and you're gonna see massive difference. I mean, you don't even have to do the same amount of work. It's crazy. But most people want to apply by the same programming that was handed to us. They gave you a rulebook. The rulebook was wrong, I'll tell you because I used to recruit people against the rulebook, I would do this, this is what the government requires me to do. And then I would actually hire people the different way, the different way of the people who got the highest salary and got the jobs where we would beg you to come work for us. Yeah, that's the process I've read. I've re engineered for you. I've reverse engineered it. And now I'm teaching how to do it. So we're gonna go into that next so I'm gonna have you go through the resume piece in pretty good detail, and then we're going to go through it, we're gonna share it, we're gonna actually do the whole thing here. Okay.

Abby 59:16

I think I already have the answer, but I'm gonna ask you anyway. Um, okay, so Oh, you know what? No, how can I be authentically me, but also exactly what someone else is looking for? Oh,

Lindsay 59:31

that is such a good question. And I'm going to tell you, you're not gonna have any answer yet. So I'm always but I love asking that question. So the question is, we are going to make us seem as the automatic answer and beyond what we even need, what we envisioned in this hire, that people want to create jobs, they up level jobs, they change jobs for you, and it comes to the quit the thing that you're going to be doing after it says resume LinkedIn, then branding, a brand Here's where we're going to get to the point where you're authentically okay the elevator pitch will be the summary of that work so which is at the very end because it's hard to show up as that until we've done this work so notice I'm just trying to get you to what I'm trying to do inside of really the resume is to reduce bias so you stop getting dang the started up in the yes pile people automatically get more interviews the moment they do what the work is signed this is so even if you choose to apply which I don't ever want you to do without following some of the other strategies when you do and you will and there's nothing wrong I'm still gonna love you at the end it's not gonna change I feel opinion that you'll start to get calls and then you'll start to realize wow, I don't want that opportunity because I can see how they treat people which is the best way they treat you is in the interview process and notice you're already treated like crap so that's the best they're gonna treat you we want to get it so that they want you they'll do anything to have you on board and we can they're competing with other people who feel the same when you become a candidate choice that's what we're trying to do so don't worry we are going to be authentically you notice that I am authentically me weirdo and everything I talk about love I talk about I

Abby 1:01:02

know you know that's how I know you know

Lindsay 1:01:04

yeah that's why I'm like I show you and I'm gonna bring it up this way so yes don't worry we're gonna have it in great question.

Abby 1:01:12

Cool. Okay, also Okay, so this is a kind of a maybe a difficult one but like in in going through this journey what I'm realizing is and I've kind of slowly been like doing this before I got to this point, which is why I think this is working. But I don't want to do anything. I mean, I mean there are limits but like I don't want to do things that like retract like or make me go backwards right I don't I only want to go forwards I don't want to do things that aren't fulfilling. Oh yeah. And so do you have any Hot Tips on like how to because right now I think the way that my mind is set up is like these are my obligations and then once I'm done with all my obligations I get to go have fun like

Lindsay 1:01:54

I want you to think that the fun and the things that give you energy and the things that are your true genius are the ones that are going to make the most money they're gonna be the most powerful and they're actually what people are going to buy into. And I know that's hard to believe but I promise you the more that I do this with every level that's that's going to be the the bankable thing so when I say HR compliance you will not find HR compliance is ever anything I offer even though I am the expert in this I have there is I don't know anybody else in my sphere, who has more qualifications. But the idea of doing this or and I know of no, I'll give you an example. organizing a storeroom the idea of that time is the least valuable thing that I could do in the world what I could do is actually increase your conversions of your new customers by optimizing how somebody tells the story about the work that we do or the products results or whatever it is that you're doing cuz I don't know yet. We're still going through this. Okay, then that's going to be the thing not organizing the storeroom. Does that make sense how I've reclaimed that even though you're like what I did what and why would that matter to you? Was that you may have things happen better faster easier, which is notice that's the exact same thing that what you do now is and why you decided to do it I know I know from you to see but a lot of times this is the reframe I'm always having a picture of people like walk them through

Abby 1:03:06

Yeah, I yes that's how I do it I love Yeah, I love efficiencies like it's

Lindsay 1:03:12

yes and that's why I was like that's why I designed you're literally making it so that people get to the end result faster, right just like either purchase or they adopt or they uplevel whatever it is that they're the result is and that's where we're going to paint some of that as you go through this especially in your brand that's going to be the story of what we're telling.

Abby 1:03:28

I can't wait I'm so excited Okay, so I know we haven't gotten to this yet but something that I maybe put on your radar for the future because I know we'll get to it but you talk about getting multiple offers and Oh yeah, I would love that like please fight for me. Oh say well my position Um, no, but I guess my question is other than like, Okay, how do you know? Are there any like when you want to reject an Offer Versus accept an offer like do you take the best one or is it like alright, not right it's gonna be probably a combo of like what works best for you in that moment but like how do you if it's better than what you've got today? How do you turn that around?

Lindsay 1:04:12

So we're gonna I'm gonna reframe a couple things here first one business a meet a call right so Abby, I have to get let's see I have two bids out. One is a program for 10,001 is a program for 200,000 proposals. I was accepted today but the 100,000 was accepted tomorrow and I can only take one which 1am I going to take if I'm a factory today we get 100,000 I'm going to do this I'm going to do that now I'm also going to find a solution for that person because I'm not an asshole. Um, so this is where this loyalty thing gets to be a problem for people. So when we are talking about a business we have to remove that what's obligated with loyal What's good, they will do whatever best for them. Like they like say, it's not personal, it's business. You need to take that same Instead okay now I will teach you how to turn on a job offer ideally what I do is I teach you how to not get into that so we'll talk about that later on. But we will pick the best scenario for you Even if we've accepted another job offer you need to do this candidates that are out there because right now you are in demand This is the best time I've ever seen for candidates I know that's hard to believe the power is changing I'm so thankful first off I'm so thankful the power is changing so you need to choose what's best for you the moment it is so if three days into a new job somebody comes in offers you a $50,000 raise and you get to do work that's more meaningful you take that job job holding on to what is right by what loyalty tells you loyalty has kept you small it's kept you a cognitive machine it's helped you in every way to not achieve what you're supposed to do let that go okay so this burnout loyalty trap is something I talked about in some very provocative thought piece that got me banned from Facebook or I talked about why this happens and why people need and you need to leave if you need to do what's best for you and I know it's hard I know it's hard but you need to do what's best for you Okay, cool.

Abby 1:06:06

Thank you I know we're we're a little late so I don't know if you want to answer some questions in the chat too but let's do that well

Lindsay 1:06:12

I actually gave so I should probably have told you this I actually gave myself until all of it because we went over a couple times I was like let's just learn from our previous Okay, I only have one more real quick No no, I was like you're my You're my main subject here.

Abby 1:06:27

Hopefully these are other things that you know that people are asking because I'm assuming if I'm thinking that I'm not the only one so um I guess the and you're kind of doing this with me so I don't know if it's just repetition but like you you are passionate about what you say and you're so articulate and you have a lot of content right? You can pull it up like right now and have it ready to go so my question is I would love to do that that's not a skill that I have mastered yet. Do you have any tips on how to get from

Lindsay 1:06:55

A to B? You I think you already answered it actually it's by telling that story over and over and over again so there's times where I'm like oh my god I have to tell the story one more time. I feel like everybody in the world has heard it and nobody has nobody has and so um but what I do is I'm always you'll hear me talk and I typically I go and I've told so many stories and different instances after coaching with as many people I have kind of like an encyclopedia where I'm like yeah, and I just know like the I know intentional design seems like it has a lot Believe it or not, that's the most condensed version because there is so much knowledge it's easy for me and here's why it's my genius so for you Abby you have that same thing and for you it'll be effortless so if you asked me to go and I can tell you but I wouldn't it's not my genius it's my excellence okay for the recruiting process to create a documentation for OFCCP to make sure we didn't violate the four fifths rule and create disparate impact across protected class I can tell you that like we want to do I feel like vomiting just talking about it that sounds like to tell you but it's not gonna like be easily accessible be like well you need to have like this like that's how it's gonna be but because I deliver this all the time I'm coaching people all the time. So what you want to do is spend time practicing what you get out so Okay, um, so especially because it's new to you as your work you'll get better so the first time I ever had to talk about what I did like I was like I'll teach you how to interview better Okay, I didn't start out like let me tell you about all this you know, you didn't start out like well I think I told

Abby 1:08:32

you like this is my first time really like branding myself as as a brand like I've never sold myself as a brand so to speak not sold myself That sounds terrible You know what? You're selling yourself myself as a brand

Lindsay 1:08:43

I always say like the first thing anybody should ever do is learn how to sell because you're gonna sell something it's gonna be you the idea of you the product of yep yes Lion of your ideas like sales when people are like sales or battles like he the only reason why you have everything around you even this jacket somebody sold it to me, thank you salesperson. So we have to reframe how we believe about sales. So we are selling you're not like you're selling your stuff okay

Abby 1:09:08

but yeah, I just you know, so it's it's I'm just kind of thinking about these things for the first time ever which is kind of mind boggling considering I've been in the professional workforce for you know 20 years like it

Lindsay 1:09:18

Oh, that's I think I told you sometimes people say that they have like I should have been doing this whole time and that's another the should the show does a shame you didn't know we always had the very best we possibly could so let that go now we're gonna change it and you will never have this problem again because you've learned too painfully that you should have been doing it so that's the whole I'm ready let's

Abby 1:09:37

do it.

Lindsay 1:09:38

You're doing it that's you're doing it Okay. All right now that you I and love so if you notice she's a visionary and strategically mind which is everybody follows me. So for tuning in, go ahead and do hashtag strategic. If you were one of these people, you're like, Well, what about this and I'm like, let's just focus on right now. By the way, that's that's the problem that the long term thinkers have. Like what she's saying she's Ruby gives me exactly she's gonna tell her story. Yeah, yeah, exactly how do we get to that thing? And what how do we optimize it? How do we make sure we get better results which is what she does. So that's why I like come back and let's paint that picture here and don't worry about the answer. It's okay. Oh, what tippingpoint inspired me to be motivated for my peers. Okay, so um, I I got really well known at Amazon for telling story about why you suck at job searching because it's not your fault. It's not your fault. It's not your fault I literally designed to the system that you have to go through to play when you apply the one that only hires point 4% of people Okay, so I designed that in the same way when that job when I went and posted it and you guys go play by this rule. We do these things, we would go and create talent pools and we would hire from that before that job even really started because we're trying to like find people and we'd be like trying to trap Bigfoot in my backyard like I'm going to want a bigger net okay? So I'm always trying to hire and create this pool of people because it's a best practice in fact, this is the endorsement again, you want to be in this pool I'm gonna teach you how to be on this pool Abby. Okay, that's what I'm going to be doing for you. But this is what they believe I'm sorry let me go over here. This is what she believes. Go apply and pray he doesn't work okay. Now if you had to do this, okay, and they got really ticked off at me about it like so much so I decided to write a book about it became a bestseller Amazon, seven best seven critical resume mistakes to avoid actually give it away for free, surprisingly, became a bestseller shocked me. I didn't list it for free on Amazon. For free, what did you say? I said that would have been like the biggest you like, if you did? Yes, exactly. And I did it without their permission because I was so tired. And when the reason why this really matters, and I shared this, if you were on my email list, I sent it out yesterday and I talked about that when I was a little girl. My dad was laid off of a job after working there for 20 years. And he was treated like nothing like he didn't matter he gave, you know, so many years, his whole life and his pride was tied up in his worth as an employee, and it was gone and one day and we lost everything. We lost our house. And we had my parents say for years to be this we were you know, very middle class I had actually pretty I was to consider pretty privileged, but it really, really downhill for me. After that my dad ended up walking in after years of job searching, walking into an emergency room. They took him back and they cut open his brain they found an inoperable brain tumor. And his life ended just a few months later, and he wasn't even the same man. He never was able to walk out the same guy he was. He couldn't even he tried to eat chips with a fork. He was the most brilliant man that I ever had. He was so incapacitated after that surgery, and I watched this man who is my hero, he is my hero. And I'm a daddy's girl through and through. And I watched this belief that something was wrong with him. And then I watched how I perpetuated it as this industry. And that's why I throw the goddamn book at it. Okay, because I'm like, it's no longer Okay, that's a human being. And the reason why is if I could help my dad, I would, I can't. So I can help you and so that no little girl ever watches her daddy go through that. Okay, that's actually why I do it. Yeah, that's why I do it. Okay, so if you want to know why I was literally born to do this, I was literally born and put through on this earth to do this for you. Okay, so Raymond, that's why I do it.

Abby 1:13:19

It's no wonder that we relate so closely, Lindsey, because you don't know that. My dad had to retire early because he. So we have we have melanoma and my family, I'm very pale. We give skin cancer. My dad had it. And in his brain. He also had a brain tumor. And yeah, he had to retire early. And it also took his life. And, and I know I told you like one of the things my dad always told us and I know this is like a Nike slogan, but he gave this sermon and he had to sign up this says Just do it. And it says it on my necklace that I wear every day of that. And I have to say like, I'm definitely a daddy's girl also, like, we were very similar. And you know, my last name is Mueller and like, my family's always like, oh, you're such a Mueller like we have a tough love I guess. But I'm also really determined and like, I think about it all the time. And my mom always says Well, this is his fingerprint. And he's like, you know, saying like, do the right thing like you know, he's kind of like reminding you to keep going and like not give up and like live your life with integrity and with values and know what you believe and just stand in that and so like, I totally understand what you're feeling because I'm more motivated now than I ever was to like make sure that I live up to that legacy.

Lindsay 1:14:37

And we say that I'm like, my legacy matters because of my dad. And so I love that and that's where like we keep going and we stop playing small knowing that you have a bigger purpose and that that story like like I would take that so here's how I would take that and run it with that would be like if Nike was an interesting company, I would tell that frickin story. You know, like I would be like that, like let me talk about like literally have just do it on my chest and why this mantra for my family and that's part of your brand. So that's something, we'll talk about that in breathing. But these are things and I just want to remember like the whole reason the story that you went through the experiences that you've gone through have made you be the person today to change the future and not just for you, for everyone around you, okay? Because you are setting the example for a million people right now, of showing what's possible and just believing, okay? You too. This is why I show up, I don't want to show up, it's hard. And you'll hear more about my story as we go along. But that's just one of many tragedies in my life. And so, but I keep showing up because the person who needs me is like today, I'll be I show up for you. It's not you know, Raymond and hunter and it's not them I showed up for you, and hopefully it helps Raymond and hunter and whoever's listening,

Abby 1:15:48

that's okay, because you're here for me and I'm here for them. So it works. We're gonna pass

Lindsay 1:15:52

This is what we call the ripples of change and you do that same thing. Okay. So hunter asked a question he said if I'm not if you were really good at just producing but maybe not true impact numbers, I want you to think of what I did with Abby so go back and listen this and I said, here's what she did. We talked about the team members so like we said, we're gonna team Okay, what kind of team Okay, I did this, okay, optimize and you're either doing two things inside of business, you were saving money, or you were creating money, even human resources, which cost money. Technically, if I was hiring for the sales team, I'm creating money. If I was reducing turnover, then I'm saving money. So I want you to think downstream effort. What is it that actually the result of the work I did the tactical like I grew up, create a report, the report is not the powerful thing report is like, create an indication where we would do a you know, an add on of this lean Kaizen principle, so that we know what we're going to flag for what we need to increase or decrease for production inside of this one capability that drives $2.1 billion of annual revenue for that product line. Okay, I just wanted those from a report. Okay, so just paint the picture at the widest level. Okay. And that's like you're gonna get to that in the next session. Okay. All right. I'm Abby, they're asking you so we prepared here at what part of the country career goal? Let's talk about that.

Abby 1:17:03

Yeah. so I am in Southern California. I'm in Oceanside, California. So if any of you guys are out here, come say hi. Virtually, and you know, feel free to connect with me on LinkedIn if you want and follow our journey along here. I hope that you guys will continue to come back because I love I love being here with everybody. Um, yeah, so I gave a quick recap of my journey. But I come from a background of beauty retail been there for a long, long time I was laid off during the pandemic. And now newly certified as a UX designer and pursuing UX design position or content writer position, something along those lines, and I really just want to work with other people who are passionate about what they do, and are doing meaningful work.

Lindsay 1:17:49

I love that, that's meaningful work. That's one of my key phrases. Beautiful so connect with Abby like literally if you were wanting to get the best results if you increase your network and having people who advocate for you and can be good accountability partners on this process, please connect with Abby and follow me I don't really have connection spaces The only thing otherwise I would totally take it. But please, let's connect. I would love to know more about you and guys be like go to dream job hack.com slash bootcamp I told you enough about why I do this. Most of what I run my business for is totally free for the people who need additional help, they need closer coaching. You can work with me in those capacities but what I really want to do here is give you the tools again the story comes back I watched it happen I actually went through it myself it's another story I went through I know that this doesn't work I want to show you a better way okay? Okay, so with so many baggage we all carry what and the key was key in your opinion to getting out of your own way Ramin asked that. I'm going to tell you if you go back to the last session we talked about mindset and mindset is the biggest thing. So when I believe that I am worthy, I believe that I am capable I believe that I have value if you understand those things, then you have show up there days where things are hard for me there are days like I have not feel like a rock star every day I talked like Abby, I think she says she's like, it's good. It was her. I'm going to spring it out kind of good to see this. You're human because I think people see me and they anticipate that I'm going to be a certain way. And I am just really average I'm just louder and more passionate. Yeah, that's really good friends. Okay. I am not particularly special in any way other than you are like why I say Oracle genius is that I can just take you and I can make you at the highest level. That's what I do is I help shape it and I believe enough breathe bleep breathe enough belief into you that you'll do the thing okay? So if the getting out of your own way is to stop analyzing and just do it literally what have you said just do it. And literally, I'm giving you the tools here. So do it with me. Okay. All right. So I'm in boot camp will help us sort out what we want to do what we want to be when we grow up versus what you were doing. So there is some of that work inside of clarity. There's some of it, but it really truly if you want to get deep into that part. This is the thing people are like, I don't know what I want to do next. do identify your superpower trifecta. And then proving that you are is the work that does there. But if you need to go deeper and that's probably gonna be something you need to coach with somebody on okay. But I want you to know that Oh, go ahead

Abby 1:20:02

to something about like marketability mindset like, I'm kind of the same way and I told you like at the beginning of this I'm kind of a chameleon I just adapt to whatever I'm doing. And that's not the key thing that makes me like, you know, again, I don't want to be just like an office manager or I don't have a job title that I'm looking for. It's the other things that's this the work environment for me, that is fulfilling. And so if you don't know what those things are, that fulfill you just start to make a list of you know, things that you enjoy, and like, which which of those things are marketable, right? Like what can you do to make money doing that?

Lindsay 1:20:35

Oh, it's so good. So that's pretty much exactly what I'm taking you through. So that is I love that short answer. Keep keep sharing that, okay. How do you get companies to and we get the companies uncover the pain points considering showcasing the opportunity in their organization. This is something we tend to like we want to keep it behind closed doors. We don't want to talk about what's wrong. I will talk about this inside of network Ninja, so don't worry, Randy, I'm gonna tell you how to do that. Josh says this is a game changer. And I hadn't even considered how I wish I had considered half the information in this talk. Okay. All right. So Abby, I will follow up with you about getting our next session. We're gonna do it next Friday. So we'll schedule that. And then thanks for everybody who tuned in here. So the big thing is, go ahead, move forward. All right. I will talk to you next week. everybody. Have a wonderful weekend. Thank you so much for your time today and I'll see you guys soon. Bye.