032 - Eliminate The Technobabble (plus FREE BOOK offer)

Career In Audio : Chats About Podcasting, Radio And Other Content Creation

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6y ago 8:47

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In this episode, Zach will be sharing something he learned from Russell Brunson. He is in the middle of reading Experts Secrets written by Russell Brunson which is more about building a Tribe. One of the things that really stuck out to Zach while reading the book is Getting Rid Of The Technobabble. A lot of you are doing Niche Podcasting and one of the downfalls of that is that you assume that everybody knows the Niche Specific Lingo you are referring to. Zach says if your Niche is that you’re going to try to educate people on but you are not sure how far along they are in the process, you need to assume that they know nothing. Assume that they know nothing about your Niche or assume that they know very little and get rid of the Technobabble. The reason this resonated with Zach, is that Russell talked about the research on The 2016 Elections. Almost completely across the board, the elections were won by the person who use Vocabulary that was closer to the third grade level. If you are interested in a fan base that will come back to you time and time again, you need to talk to them as if they might not know near as much as you. Talk down on their level, resonate with them and let them connect with you. If you can eliminate a lot of Technobabble, you can go a long way.

Zach created a link to Russell’s free book of Expert Secrets which will resonate for a lot of you. Just go to careerinaudio.club/expertsecrets and you can get Russell’s book for free.

Go to careerinaudio.club for your free gift.

65 episodes