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Adding Your Unique Value with Sandeep Achanta- CR102

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Content provided by Joseph Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joseph Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The start of a new job or chapter in your career can be a sensitive, delicate time. It’s a moment when you’re trying to convince yourself you’ve made the right move. It’s also a moment when you’re trying to convince others you can do something, which may be very different from what you were doing before.

Moving onto something new is harder than holding on to what you already have, even if what you have isn’t bringing you joy. In episode 102 of the Career Relaunch® podcast, Sandeep Achanta, a former fitness professional in India turned service designer in the UK describes how you can discover what ignites you, bravely leap into a new professional role, and embrace your unique career journey. I also share some thoughts on overcoming the mental hurdle of starting over during the Mental Fuel® segment.

Key Career Change Insights

  1. While you may be in a comfortable job with relative stability, you might still feel like something is off, like you could be doing more. When this happens, you have to ask yourself when you will cross a tipping point and make the leap to do something else.
  2. The decision to change careers is separate from the transition process. The actual transition could take months or years to execute, which is just part of making a major pivot.
  3. If you’re dissatisfied with your current role, you have broadly two options. You can either find a way to tolerate and manage your situation, or you can proactively attempt to do something else.
  4. Humility is a critical component of making any career change. You may have to start over a bit, drop down to a lower rung on a corporate ladder, or report to someone who may be younger than you.
  5. During a career change, we tend to discount or dismiss away our previous experiences that don’t directly relate to a new role. Those experiences are exactly what enables you to make your unique contribution.

Resources Mentioned


Listener Challenge

During this episode’s Mental Fuel® segment, I talked overcoming the emotional hurdle of starting over. My challenge to you is to identify one small, imperfect step you could take toward doing something that could allow you to feel more energized. Ideas include:

  • Giving yourself a quiet moment to just reflect on how you’ve been emotionally feeling about your career
  • Taking a small leap of faith.
  • Taking stock of which skills or experiences you want to carry forward so you can more fully buy into making that leap.

Remember, you don’t have to have it all mapped out right now. You just have to start somewhere.


Episode Chapters

00:00:00 Overview
00:01:07 Introduction
00:03:17 Chat with Sandeep Achanta
00:45:54 Mental Fuel
00:52:04 Listener Challenge
00:52:48 Listener Thoughts
00:54:59 Wrap Up


About Sandeep Achanta

Sandeep AchantaSandeep Achanta is currently a Service Designer working at the Bank of England. After spending over a decade in the fitness industry in India across various roles such as trainer, business owner, and product lead, he decided to pursue a Master’s program in Service Design at Loughborough University London. During his time at university, he worked on projects with organisations such as Mind, the mental health charity, and the Hackney Council public health team. Sandeep is passionate about designing great services that are sustainable and improve health and well-being. In his spare time, he loves playing tabletop games and reading fantasy fiction.

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Interview Segment Music Credits

Interview Transcript

Joseph: Okay, Sandeep. Thank you so much for taking the time to join me here on the Career Relaunch podcast. It is great to have you on the show.

Sandeep: [03:25] Thank you so much for having me on. Like I said, I’ve been a long-time fan and listener of the podcast, so it really is a pleasure and an honor to be on.

Joseph: Let’s start by talking about what has been keeping you busy in your career and your life at this moment. What are you focused on right now?

Sandeep: [03:45] I’ve just about landed on the other side of my career change journey. I’ve just started working as a service designer at the Bank of England. And so, what I’m really focused on is getting a sense of what it’s like to work in this field, and getting a sense of how to use a new toolkit that’s at my fingers, so to speak.

Joseph: For those people, like me, who are not exactly familiar with what a service designer does, I think it’s probably a less common job title. What exactly do you do for the Bank of England?

Sandeep: [04:20] A service designer helps manage the people, systems, processes, and interactions in the end-to-end delivery of a service. Basically, think of any common service that we interact with on a day-to-day basis, like a coffee shop. That’s the easiest example because you can sort of break it down from the beans to the cup of coffee in your hand and essentially, you’re thinking about all the different steps that it goes through, all the people that enable those steps, and then how all of those things fit together.

A service designer basically looks at that and says, “Here are some things that we can do better to improve the experience, to be more efficient at it,” or might even potentially create a completely new service getting coffee delivered to your doorstep, for example, is a service innovation, so to speak.

Joseph: How long have you been in this line of work?

Sandeep: [05:12] Three months.

Joseph: Three months, okay. This is really cool because we’re catching you right at the very beginning, which is nice because I can kind of hear some of your thoughts about the transition. I will come back to your time at the Bank of England, which I know is quite a new role for you. But before we do that, let’s go back in time. I know you haven’t always been a service designer for the Bank of England. Where are you from originally, and where did you grow up as a kid?

Sandeep: [05:36] I moved around a lot when I was younger, but I primarily grew up in Chennai in South India. It was a fairly normal Indian upbringing. I grew up in school, expecting to become a doctor, engineer. I guess it was the only two options. There were things like lawyers and everything else further along the line, but those were the only two options. I always had a keen interest in art, and drawing, and sketching. I ended up sort of going to a career in graphic design early on.

Joseph: What do you remember about life there as a child in Chennai? I guess I’m interested in both just what was on your mind at the time, if you can remember that far back, and also the types of things that you were interested in. I know you just alluded to that just now.

Sandeep: [06:24] I think what I remember most about my time in Chennai is, I’ve moved around a lot when I was a kid. I remember when I was really young that my brother and I responded to the moving around in very different ways. My brother was very extroverted and he made friends very quickly. I was a little bit more introverted. It took me a little bit longer to make friends and to get used to it. Every time we moved, it was a little disrupted. But something that I found was when I was getting a little older that really helped me make friends was that I was always interested in sort of making up stories and in collaborating, for lack of a better word, on creating stories. I used to play a crude version of Dungeons and Dragons back in India. We used to play a lot of tabletop games or board games, and there would be a lot of made-up games that we’d essentially come up with. I guess, in a strange way, it does connect to some of the things I’m doing now.

Joseph: Let’s go through the journey here. You mentioned you worked in graphic design, initially. And then, pretty quickly, shifted to work in the fitness industry. Do I have that right? How did that all start for you?

Sandeep: [07:37] I started work in the graphic design industry. Essentially, I was working as a graphic designer for a few different companies. There was a publishing house, and there was travels and tours company. Essentially, when I joined as a designer, what I ended up doing for them was logistics. It was a very small company, a start-up. And so, everyone wore multiple hats. I found that I automatically sort of gravitated towards this other skill set that I had of organizing things and being able to effectively sort of keep track of tasks and delegate things.

I found myself not enjoying the work as much because the growth was slow, as anyone in graphic design or advertising will tell you, the first eight to 10 years is essentially a grind. Unless you deeply enjoy the work, it can be difficult to have staying power. I found that it wasn’t really going anywhere. I wasn’t really learning a whole lot. I was thinking about what to do next. Around that time, I ended up joining a CrossFit-like gym that was back home in India. I really enjoyed it. I had such a great time. I liked it so much in fact that I asked him, “Hey, can I intern here?”

Joseph: You were doing CrossFit yourself. You were the one doing the exercise.

Sandeep: [08:56] Yeah.

Joseph: Okay.

Sandeep: [08:57] It was a different lifetime. Essentially, what I would do is — and it was amazing because I can’t imagine the amount of energy that I had in my early 20s.

Joseph: Yeah.

Sandeep: [09:06] Because I would essentially wake up at 4:00, intern there from 5 o’clock to 8 o’clock in the morning, shower, go to my day job, finish up at 5:00 in the evening, go back home, pass out, and repeat this for the rest of the week. After about six months of doing that, they said, “You sure are hanging out here a whole lot and you want a job.” It was a difficult transition because I had to get qualified, get my certifications under my belt.

My parents weren’t particularly happy that all of the education that they invested in was amounting to their son becoming, in their words, a gym trainer, but I was really, really passionate about it and I had a knack for it as well. The few times that I did, for example, jump in and run classes, I’ve always got very positive feedback. And so, about six months later, I ended up jumping on both legs and started working as a trainer in the fitness industry.

Joseph: That’s interesting because this is back in — do I have this right? 2011-ish, around that time. This is way before CrossFit became a big thing, which is I think it has become way more popular in recent years. You’re actually teaching these classes and you are a trainer at the gym. How did you enjoy that? What was that like for you?

Sandeep: [10:17] I really, really enjoyed it. I really enjoyed working with people, which is something that hit me. The job made me realize I really enjoyed working closely with people, helping them improve the quality of their lives, having conversations about their well-being. The most important part of it for me was really that, oftentimes, this was the first part of people’s days. It was at 5 a.m., 6 a.m., or 7 a.m. I really enjoyed that if I did everything right as a service, and I was able to give someone an excellent start to their day, my assumption was that the rest of their day went well. Usually, that was the feedback that we got as well. People were like, “Oh, I feel so great. I’m so happy when I come in and do my workout. Can I just do this all the time?” I really enjoyed having that experience. And so, I really enjoyed it.

The other side of it that I really found myself enjoying as well was that I found myself very, very passionate to learn about anatomy, physiology, nutrition, and the whole nuts and bolts of it. I remember really getting very, very nerdy into it, and I remember getting about five or six certifications in the span of a couple of years, which was fairly rapid, and some of them were not easy to complete.

Joseph: That’s really interesting. I’m just curious, were you always somebody who had been interested in fitness yourself? Had you been a pretty healthy guy growing up, or were you someone who was exercising a lot?

Sandeep: [11:47] Funnily enough, not at all. Actually, I’ve never played sports in my life. I’ve never engaged in formal sports. But that said, and here’s something that I found out only much later, my mom tells me that when I was much. much younger, I really enjoyed climbing. I really enjoyed randomly running around the neighborhood and being physically active. I just didn’t like sports. I just didn’t like organized sports at all. And so, when they did put me in organized sports, I didn’t respond well.

But before that, I always did enjoy it. Even after that, yes. Before I got into the fitness industry as well, I used to like trying random physical endeavors; like rock climbing or parkour. I could never stick to anything for very long, but I did enjoy experimenting for sure.

Joseph: You would start off as a trainer. You were doing that for a while. And then, eventually, you switched over and shifted more toward doing work on the business side of the training and fitness industry. Tell me about that transition.

Sandeep: [12:53] It started with the organization that I was working for. And so, the first step, as with any early career, is I essentially went from being a trainer to managing other trainers. Again, that was also a process that I really enjoyed because as I had mentioned earlier, I really enjoyed being organized. And so, as you can imagine, a lot of the trainers that we were getting were quite young. They were between 18 and 21, 22, and oftentimes, this was their first job. I really enjoyed the process of mentorship; both in terms of bringing them onboard into what being a fitness professional was like.

But then, also actually onboarding them onto being a working professional; showing up on time, being professional with the clients, knowing what to say and what not to say, which is a bigger deal than you think it is, especially in an exercise environment. I really enjoyed that process. And then, from that stage, essentially, I went to managing a center. This is when I got involved in sales. This is when I got involved in marketing. This is when I got involved in ensuring that the finances of the center made sense. If I had stayed there longer, I think I would have gotten involved in the strategic side of things as well.

Joseph: Were you thinking at the time that this was what you’re going to do long-term? Were you enjoying that? Did you see yourself in that industry for a while?

Sandeep: [14:18] At that point, I honestly thought I would be doing it forever. How things changed.

Joseph: What changed for you? When did you start thinking that you might want to shift and do something else?

Sandeep: [14:28] I think towards the end of it, unfortunately, I found myself limited in terms of the impact that I could have. I remember, I kept coming back to the idea of impact and I had to really unpack it for myself and understand what I meant by that. I realized that it was important to me that services or products that I created were scalable, replicable, and widely applicable. I didn’t have the knowledge to do that.

I had become such a specialist that, essentially, from that organization, I moved to another organization where I was helping create fitness products that were being delivered to a much bigger audience. We were then creating services for 100,000 to 150,000 customer base. I still found that the ways that I was contributing to that were fairly limited. I was writing workouts, creating operating procedures for the trainers, or ideating with product developers on what might be ways to create new interesting workouts.

I couldn’t help but shake the feeling that I could do more. I just couldn’t do it right now. Once I realized that it was almost as though the seeds of dissatisfaction were sown, and over the next couple of years, it just started becoming more and more obvious to me that I needed to move.

Joseph: Yeah, this is something I think that comes up with a lot of people who both come on to this show and also listeners of this show, as you are in a fairly comfortable environment, fairly comfortable job. You have a decent amount of financial and personal “success,” and yet, you just feel like something’s a little bit off. I’m just wondering, what was the tipping point for you when this went from dissatisfaction to complete dismay where you knew that something had to change for you?

Sandeep: [16:22] It actually went through several steps. I think as much as I would like to sit here and say that there was a flash of inspiration and I knew what I had to do, it actually took, I’d say, almost three years and went through several iterations. When I was working with this organization, as I thought through it a little bit, and I did work with a therapist on essentially mental health issues that I was having, because I was burnt out by the work that I was doing, I realized that the idea of autonomy and agency was quite important to me. With large organizations, as you can imagine, that’s not something that’s easily available to everyone. I think there’s autonomy and agency right at the top. And then, unless you’re at sea level, and maybe not even there, there isn’t necessarily a lot of autonomy.

And so, I realized that that was important to me. That was a core value. And so, I did what was a potentially very risky move and quit my job in the midst of the pandemic to try and create my own online fitness service with the intent that this would be much more holistic. It wouldn’t be focused on losing weight or getting six-pack abs, but it would be much more living a better quality of life, integrating fitness practices, and good nutrition practices into your core values, and so on. I did that for a little while and it was successful. But then, what started happening was I realized two things. One, that I’m not a very good entrepreneur. I wasn’t very good at drawing boundaries for myself when I was working as an entrepreneur. That made it very difficult for me to have work-life balance. It was around this time that I got engaged.

After enough weekends of listening to me whine about this, my fiancé, now wife, said I either have to do something about this or say you’re going to do it, continue doing it, and then deal with it. But the other side of it was also that I started doing a lot of the exercises that I had mentioned when we initially spoke that I’d come across on your YouTube channel, as well as some of the other career change exercises that I had come across. I started to be able to articulate specifically what the gap was. I started to be able to articulate why I was feeling unhappy and where I was feeling unhappy. And so, I think that realization combined with the fact that I was starting to be a very grumpy person to be around made me realize that either I had to have the courage to go ahead and change, or figure out ways of continuing to make this work.

Joseph: I want to shift gears here a little bit. Sandeep, you even talk about that transition. You’ve now realized you’ve got to do something about this situation and something needs to change. How did you then decide what to do next? It sounds like you took some time to clear your head and watch some of those videos, do some of the exercises. How did you figure out where to go from there?

Sandeep: [19:38] It was hard for sure. I think especially because there was a lot of negative self-talk in terms of I had put myself into a certain description, so to speak. I was Sandeep, the fitness subject matter expert, and didn’t have any other skills. I think it took me some time to come to grips with the idea of things like transferable skills, come to grips with the idea of reflecting on what prior interests might have been, and also taking a slightly more exploratory approach to the potential next steps.

That kind of made me realize that, okay, I did have some transferable skills. Sure, some of there may not be skills that I may put on a resume. It would be things like people’s skills or communication because I find that often they’re overused and a little vague. But I found that, okay, I do have these skills. I do believe that I can work with people. I do believe that I’m fairly organized and can manage projects. I do believe that I’m fairly effective at communicating across a wide range of stakeholders, and also collaborating with a wide range of stakeholders because those were experiences that I had. I think that was one, realizing that, “Okay, my next step can be built off of these transferable skills.”

And then, the next thing that I started looking at was, “Okay, all right, what am I interested in right now?” That took me a while to sort of encapsulate as well. I was initially interested in behavioral psychology because I still wanted to explore well-being. And so, that was something that I did consider. When I came across service design and design was when I realized that, actually, what I was looking for in terms of my desire to create scalable, and replicable services and products is an understanding of how products are created at scale and understanding of how services are created at scale, and what goes into that. That’s when I started sort of poking around product design, service design. When I started reading more about service design, I did a course on service design online by the Interaction Design Foundation. As I was doing it, for the first time in a few years, I lit up.

Joseph: A-ha.

Sandeep: [22:01] I felt amazed at how alive I felt. I was amazed at how natural the process of service design felt. It didn’t feel like a completely new discipline. It felt like something that I had done in some form of fashion before. Now, I just had a new toolkit to do it with. Which is when I took a bit of a risk, and I said, “Okay, I’d like to go ahead and study this,” and it worked out very, very well.

Joseph: Sometimes, what happens is we get so used to the job that we’re in and we get so accustomed to the routine of it all that we kind of forget how we used to feel or how we could feel. We feel like the way that we are experiencing each day is just par for the course as good as it gets. It’s not until you actually do something that you really enjoy that you realize, while this feels like me, this feels oddly familiar. As you put it, you really light up.

You mentioned that you decided to go back and study design, and you would eventually go back to university full-time. This was after being in the professional world for, I think it was it 12 years that you’d been working at this point. How did you decide where to go study this, and how did you navigate what can be kind of a jarring transition going from working full time to studying full time?

Sandeep: [23:19] It was pretty nerve-wracking, to be honest, at first. I think, initially, I wasn’t very serious about it for exactly the same reasons that you mentioned, which is I thought I was too old. I thought it was too much of a financial commitment. It was too much of a time commitment to go back to university at this age.

Joseph: How old were you at that time?

Sandeep: [23:40] I just turned 31.

Joseph: Uh-huh, okay.

Sandeep: [23:42] It definitely felt significant. But what happened was, funny enough, in the midst of the pandemic, I met and started dating my now wife. And so, she was about to start a PhD in the UK. She was living in Chennai at that point in time. We decided to get married. She was like, “Well, I’m going next year. I’m not going to change those plans because we’re getting married.” I was like, “Yes, of course.” There was a decision to be made. Essentially, I could go to the UK with her, look at continuing my fitness career here, and then looking at studying service design on the side, which is something that I did briefly consider. I did consider looking at open university, or other part-time courses, or perhaps pivoting to service design within the fitness industry.

I think the more that I thought about it, it came back to that feeling of feeling alive. I realized there was a potential decision where I could go back to university and it felt risky but, at the same time, it was very exciting. The prospect of having a year to really risk it all in some ways and see whether I could make it work gave me a sense of butterflies in my stomach but was also very, very exciting.

I think that was when I felt as though I had to take a leap of faith. Either I could iteratively try things and hopefully things worked out, or I could take a leap of faith and then see where things went. It made me realize that perhaps I am the kind of person who actually likes taking a leap of faith if there is enough of a reward there. And so, I think that was part of the decision that made me decide to go back to university. We got married. I think within weeks of us getting married, I started my master’s program. I moved halfway across the world to do that. Yeah, it was incredibly challenging, but it was a fantastic experience.

Joseph: You were at Loughborough. Was this your first time in the UK, this move with her?

Sandeep: [25:48] Yes. I’d visited for very, very short trips before that, but this was the first time that I’d moved.

Joseph: What do you remember about the early days of landing in the UK having come all the way here from Chennai?

Sandeep: [26:00] Funnily enough, Joseph, the months leading up to the move were absolutely nerve-wracking. Because I was thinking about finding a house, trying to figure out where everything was on Google Maps, trying to figure out how I could make sure that I had food in my kitchen. Because in India, as you can imagine,

labor is quite cheap. I don’t remember the last time that I had to cook for myself.

Joseph: Oh, right. Okay.

Sandeep: [26:25] When I moved here, it was a bit of a shock, for sure. But I think I surprised myself with how quickly I was able to adapt. Not so much in terms of the cooking that I managed that I had done before. But in terms of the culture is very different. The educational culture is very, very different. Whereas in India, it’s much more top-down. It’s much more performance-driven, grades-driven. Here, it was much more exploratory. There was a lot more open-ended teaching. I found that all of that worked very, very well for me. I really enjoyed the university experience here. I love being in London. It was fairly incredible. I was living in East London, which I know is frowned upon, but I really enjoyed living there, to be honest. It was a very colorful, diverse population, so I had a great time.

Joseph: I guess when you think about being back in school, it sounds like you were really enjoying it. What was the hardest part about being back in school after all these years of having not sat in a classroom? I know, you did some certification on the side. You did some online learning. But being in the classroom is very different. What was challenging about that?

Sandeep: [27:36] There were two things that I found the most challenging. One was, I’d forgotten what it was like to learn from a textbook, if that makes sense.

Joseph: Yeah, it does.

Sandeep: [27:49] I had been learning constantly and I’d been growing constantly, but it was always learning on the job. I think it had been several years since I had learned from a textbook. I found that a little bit challenging, and it took some time to get used to. But I think once I did, I found it very, very rewarding. To this day, it’s something that I find that I still enjoy, and I find that it’s something that I’m able to maintain as a passion.

The other thing that I found really challenging was that I was much older than all of the other students. There was an average of an eight to 10-year-old age gap between me and the rest of the students because I was 33 at this point, and everyone else was between 21 and 24. There was a significant age gap. I found that, initially, it felt like it came with several disadvantages. I generally found that I didn’t have the — I don’t want to say energy in terms of physical energy, I still felt mostly physically energetic, but I didn’t have the mental energy to go chase 10 different directions at once, if that makes sense. I found that my curiosity was much more focused than spread out, which, again, was both a boon and a bane. I found that it took me a moment to realize that as a slightly older student with a little bit more work experience, I had to navigate this process a little bit differently for myself. It took me a few months to do that.

I think when I was able to figure out how to make it work for me, I think that’s when I really started to make the most of it. I can give you some examples of this. I realized that, for example, most of the PhD students were closer to my age, or the professors weren’t that much older than me and were willing to have a conversation with me because I had some amount of experience. And so, I was able to converse with them and engage with them outside of the classroom environment. That was very, very useful and that’s where I really learned the most. While the classroom experience itself of the university was great, I really, really, really enjoyed understanding who these people were, what led them to design, how they are applying it in their careers today, and how they saw the role of design in the world even, so to speak. I know that sounds sort of vague and new age-y, but I genuinely mean it helped me understand the context for what I could potentially do with this new skill once I graduated.

Joseph: Before we switch gears and talk about your time now as a service designer, because I am very interested to hear about how that’s been going for you, we should probably talk about how you and I first crossed paths. As I understand it, I guess a couple weeks after your arrival, came to one of my career seminars, which I assume was online at the time. In December of 2023, that’s when you actually wrote me a very kind email, which is how we first connected. It wasn’t until then that I actually realized that you had been on this career change journey.

Before we talk about your time as a service designer, can you just tell me about how it felt when you graduated from your program with distinction, by the way? What was that moment like for you?

Sandeep: [30:58] Graduating was a very emotional moment for several reasons. It speaks to the amount of self-doubt that I had before engaging on the whole process. Not just of university, but of the career change itself. When I initially started having feelings of doubt in the fitness industry, the thought that really stopped me is, “But you’ve spent so much time and effort in this industry, and you haven’t taken the time to acquire any other skills. You haven’t worked in the corporate world. You haven’t acquired the job titles that people usually do by this age. This is the path that you’re locked in.” I could see that path. I could see some of my colleagues would pass me. I had told myself that that was all I was going to be able to do, and there was no way for me to break out of that.

Graduating with a distinction, graduating with a job, graduating with fantastic feedback from my research advisor, as well as with the organization that I worked with during my dissertation, all of that was very emotional for me because it was an indicator that my leap of faith had paid off. Yes, the certification meant a lot, but the culmination of everything that had started several years ago was very, very emotional for me.

Joseph: Congratulations, first of all, for graduating with distinction, just a few months ago. I am very interested to hear how things are going for you. I know you’re only a few months into it. That can be a very broad question to just ask somebody, how are things going? I’m going to try to guide this a little bit based on what you and I discussed before we started this recording. One of the things that I remember you told me when we first connected was that you’re so focused on landing on your feet that you didn’t really think about what would happen once you landed on the other side. Could you just explain to me what you mean by that?

Sandeep: [34:59] I think when I was looking up service design and what a service designer does, what a service design role involves, I don’t think I realized that I would be starting at the bottom in many ways. I don’t think that I really considered what that would mean, what would a junior service designer role look like. I didn’t consider what the emotional brunt of that would feel like after having had expertise before, after having been in a field where I had competence, where I was confident because of that competence, where I had agency because of that competence.

And so, on the other side, not only am I using a new skill set that I am not very familiar with, but I’m also in an industry that I have absolutely zero experience with. There is an element of figuring out a new skill set within a new domain. What I meant by, I didn’t consider what that would feel like is that, tactically, it’s hard.

Yes, there are a lot of things that need to be done. There’s a lot of upskilling that needs to be done outside of work. But emotionally, it’s very hard as well. It really is an exercise in humility because you have to be okay with the fact that there are people younger than you who have not done a career change, who are probably in more senior positions, who probably have more experience, who are more competent and more confident in their skills.

I think there’s also you might be reporting to people who possibly have less overall career experience than you, or who maybe don’t have as much expertise as you did in your previous role, right? I spent 12 years in the fitness industry, which might be, say, less than somebody spent in product design or career design. But I would be reporting to them for a good reason because they have much more competence at this thing. I think all of this really is an exercise in humility. But I think along with that, it comes back to what you’d said about transferable skills, which is having a sense of confidence in skills that I previously acquired in figuring out how they translate in this new environment is not a process that I can take for granted. It’s a process that I have to consciously seek out and enable.

Joseph: Has there been anything in particular that you have learned about yourself during this process of going from being an experienced professional to what can feel like you’re going to the bottom rung of a totem pole, I guess, to put it bluntly? What have you learned about yourself as you’ve been going through this exercise and humility as you put it?

Sandeep: [35:54] As much as it sounds like I am in a sense whining about starting at the bottom, I’m actually not. I will say that I do enjoy it in some ways. Although, I did feel a lot of discomfort at the idea of starting again and not having competence. But I think what it made me realize is what I am actually good at and what I actually do enjoy. I’ve realized, for example, that the things that, in a situation like this in an uncomfortable situation, I enjoy doing is figuring out a way to provide value in the ways that I can.

For my team, for example, I’ve started taking up the tasks that nobody else wants to do, that are not fun to do, that might be admin work, or that might be collaborating with people and setting up meetings and doing the grunt work. I find that finding ways for me to add value is something that I am happy to be open-minded and curious about and find my own way through.

The other thing is that I do tend to undervalue some of the transferable skills that I have. Recently, I had a review with my line manager as it’s been about three months. Some of the feedback that she had for me was that I undersell a lot of the skills that I’ve acquired from previous experience. And so, something that she was highlighting was that by discounting that, I don’t allow myself to contribute in ways that I already can, using expertise that I already have.

It got me thinking about how going through something like this, I think it’s easy to discount all the previous knowledge that you have or all the previous abilities that you have. I think it’s very important to understand the value of it when you’re going through this process so that not only does it give you a sense of confidence when you’re starting off at the bottom of the totem pole, but it also allows you to figure out a way forward that is uniquely yours.

What I mean by that is, I think if I was to throw all of that out the window and start off from scratch and say, “I’m going to try and be the best service designer that I can,” that’s probably going to take me another 10 years to do that. However, if I say, “I’m going to be the best combination of whatever skills that I already have, and then combine them with the new skill set that I have,” it might pay an opportunity for me to contribute in a unique way that perhaps if I was just trying to be the best service designer that I can, I wouldn’t be able to.

Joseph: That makes a lot of sense. I guess we can have a tendency of almost dismissing away our past experiences, which on the surface might seem very irrelevant to our current role, but actually do provide us with some unique perspective and allow us to add value in a unique way that we otherwise wouldn’t be able to.

I suppose the last thing I was hoping we could talk about before we wrap up, if we continue to focus on your new role and how different it has been for you and the career change journey you’ve been on, has there been anything particularly surprising about your transition going from the fitness industry into becoming a service designer with the Bank of England?

Sandeep: [39:07] I think actually the most surprising things have not necessarily been with regards to the profession itself, but with regards to working in a different country because the culture is completely different in the UK than back home in India. I’m able to navigate the domain differences and the skill differences. Because often, it’s about learning a new skill set or learning information that you didn’t have before, and then understanding it and how to work within it.

Culture differences between back home and here is something that I need a lot of help with often. Little things like ask my boss, “Hey, can I step out for lunch and I’ll be back in an hour and a half?” She’s like, “Yeah, you’re not chained to your desk. It’s fine. You can do that.” Or knowing that even though there is, say, hierarchy within the organization, that is completely fine for me to speak to someone who is a couple of levels up and ask them what might potentially be a stupid question. These are things that are frowned upon or I’ve not always had the opportunity to do before. There are, I would say, the most surprising thing has been learning about the cultural differences between different parts of the world. It’s something that I was sort of aware of, but experiencing it first-hand is completely different.

Joseph: I’ve never been to India myself. I do work with people in India quite regularly, and there are definitely some differences I do notice in the working style. Also, just like life in general, I suppose, when you move from one country to another. I’ve been here for 14 years now, Sandeep, and I still, like on a daily basis, I still struggle with aspects of British culture, even after all this time. And so, I think you’re right in pointing out that some of these more tactical things like navigating a new industry or function or role can actually be learned,

but those cultural nuances and differences can be much harder to navigate.

A couple more questions for you before we wrap up. If you had to give advice to your younger self as it relates to changing careers, what might that be?

Sandeep: [41:12] To really be more confident in myself and my abilities. This actually goes back to one of your videos, and also the question that I asked you back in 2022 when you presented at my university, which is, “If you have any kind of work experience at all, whether it’s a couple of years, whether it’s several years, I think really have confidence in what you can do, and especially what you can do well.” Because I think knowing what you’re good at, what you like doing, and what you want to continue to do, will allow you to cleave clearly what you don’t want to do or what you’re not good at, and will also allow you to in the future stack skills on top of that and say, “This is actually who I am. I am not just Sandeep, who likes to organize, work with people, collaborate, teach; but I’m Sandeep who likes to do all of this in the context of developing services.” It’s kind of like you’re building on top of who you are, rather than starting from scratch each time. I think the reason why I would give myself that advice is because I personally needed a lot more confidence when I was starting off.

Joseph: When you look back on this career pivot, what’s something you wished you had known that you now know since you are now on the other side of it? Actually, I guess you’re still going through it.

Sandeep: [42:39] It’s that as long as I’m following my interests, it’s enjoyable. I think the reason why I’d say I wish I had known that is because I was trying to make sense of everything from such a rational point of view, where I was trying to make sense of all the dots and made sure that when they all connected, there was a beautiful picture at the end of it. But it’s not always that clear, is it? But all the time, it’s worked out. Whether it’s university, whether it was my dissertation, whether it was my job, whether it was the internships that I did, any time I was doing something that I was interested in, and I followed that interest, it always paid off.

Yeah, I wish I had known that and I’m still working on that. Because I think it’s very easy to drift back into the mode of, “Okay, this is the right decision to make.” I wish I had known that.

Joseph: Well, thank you so much, Sandeep, for going such a deep dive into all of your reflections that you’ve had over the years, and telling us about your life, both back in India and how you pivoted to restart your career here in the UK. I appreciate you reaching out back in December and dropped me a really kind email. I just wanted to wish you the best of luck with your new role there at the Bank of England, and your life as a service designer right now. I hope it continues to go well for you.

Sandeep: [44:06] Thank you so much. Like I mentioned in the email, I cannot understate the impact that you’ve had in my life. You were such an incredibly important part at the beginning of this journey. I’m sure you’ve forgotten about those YouTube videos that you probably made way back when, but I’m sure there’s people like me who are still watching them and are able to actually take actionable lessons and steps away from that and do something with it. Thank you so much for the work that you do, Joseph.

Joseph: Of course.

Sandeep: [44:34] It really meant so much. I’m continuing to listen to the podcast, and I wish you all the best with everything.

Joseph: Thank you so much. It’s been really meaningful to connect with you, and it’s not every day that I hear from people who watch my videos. It has been a while since I’ve done those years. I should probably get back to that at some point here, but I appreciate you saying that. It really does mean a lot to me, and it’s just been a real privilege to have you on the show. Thanks for coming on.

Sandeep: [44:57] Thank you for the kind words.

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102 episodes

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The start of a new job or chapter in your career can be a sensitive, delicate time. It’s a moment when you’re trying to convince yourself you’ve made the right move. It’s also a moment when you’re trying to convince others you can do something, which may be very different from what you were doing before.

Moving onto something new is harder than holding on to what you already have, even if what you have isn’t bringing you joy. In episode 102 of the Career Relaunch® podcast, Sandeep Achanta, a former fitness professional in India turned service designer in the UK describes how you can discover what ignites you, bravely leap into a new professional role, and embrace your unique career journey. I also share some thoughts on overcoming the mental hurdle of starting over during the Mental Fuel® segment.

Key Career Change Insights

  1. While you may be in a comfortable job with relative stability, you might still feel like something is off, like you could be doing more. When this happens, you have to ask yourself when you will cross a tipping point and make the leap to do something else.
  2. The decision to change careers is separate from the transition process. The actual transition could take months or years to execute, which is just part of making a major pivot.
  3. If you’re dissatisfied with your current role, you have broadly two options. You can either find a way to tolerate and manage your situation, or you can proactively attempt to do something else.
  4. Humility is a critical component of making any career change. You may have to start over a bit, drop down to a lower rung on a corporate ladder, or report to someone who may be younger than you.
  5. During a career change, we tend to discount or dismiss away our previous experiences that don’t directly relate to a new role. Those experiences are exactly what enables you to make your unique contribution.

Resources Mentioned


Listener Challenge

During this episode’s Mental Fuel® segment, I talked overcoming the emotional hurdle of starting over. My challenge to you is to identify one small, imperfect step you could take toward doing something that could allow you to feel more energized. Ideas include:

  • Giving yourself a quiet moment to just reflect on how you’ve been emotionally feeling about your career
  • Taking a small leap of faith.
  • Taking stock of which skills or experiences you want to carry forward so you can more fully buy into making that leap.

Remember, you don’t have to have it all mapped out right now. You just have to start somewhere.


Episode Chapters

00:00:00 Overview
00:01:07 Introduction
00:03:17 Chat with Sandeep Achanta
00:45:54 Mental Fuel
00:52:04 Listener Challenge
00:52:48 Listener Thoughts
00:54:59 Wrap Up


About Sandeep Achanta

Sandeep AchantaSandeep Achanta is currently a Service Designer working at the Bank of England. After spending over a decade in the fitness industry in India across various roles such as trainer, business owner, and product lead, he decided to pursue a Master’s program in Service Design at Loughborough University London. During his time at university, he worked on projects with organisations such as Mind, the mental health charity, and the Hackney Council public health team. Sandeep is passionate about designing great services that are sustainable and improve health and well-being. In his spare time, he loves playing tabletop games and reading fantasy fiction.

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Interview Segment Music Credits

Interview Transcript

Joseph: Okay, Sandeep. Thank you so much for taking the time to join me here on the Career Relaunch podcast. It is great to have you on the show.

Sandeep: [03:25] Thank you so much for having me on. Like I said, I’ve been a long-time fan and listener of the podcast, so it really is a pleasure and an honor to be on.

Joseph: Let’s start by talking about what has been keeping you busy in your career and your life at this moment. What are you focused on right now?

Sandeep: [03:45] I’ve just about landed on the other side of my career change journey. I’ve just started working as a service designer at the Bank of England. And so, what I’m really focused on is getting a sense of what it’s like to work in this field, and getting a sense of how to use a new toolkit that’s at my fingers, so to speak.

Joseph: For those people, like me, who are not exactly familiar with what a service designer does, I think it’s probably a less common job title. What exactly do you do for the Bank of England?

Sandeep: [04:20] A service designer helps manage the people, systems, processes, and interactions in the end-to-end delivery of a service. Basically, think of any common service that we interact with on a day-to-day basis, like a coffee shop. That’s the easiest example because you can sort of break it down from the beans to the cup of coffee in your hand and essentially, you’re thinking about all the different steps that it goes through, all the people that enable those steps, and then how all of those things fit together.

A service designer basically looks at that and says, “Here are some things that we can do better to improve the experience, to be more efficient at it,” or might even potentially create a completely new service getting coffee delivered to your doorstep, for example, is a service innovation, so to speak.

Joseph: How long have you been in this line of work?

Sandeep: [05:12] Three months.

Joseph: Three months, okay. This is really cool because we’re catching you right at the very beginning, which is nice because I can kind of hear some of your thoughts about the transition. I will come back to your time at the Bank of England, which I know is quite a new role for you. But before we do that, let’s go back in time. I know you haven’t always been a service designer for the Bank of England. Where are you from originally, and where did you grow up as a kid?

Sandeep: [05:36] I moved around a lot when I was younger, but I primarily grew up in Chennai in South India. It was a fairly normal Indian upbringing. I grew up in school, expecting to become a doctor, engineer. I guess it was the only two options. There were things like lawyers and everything else further along the line, but those were the only two options. I always had a keen interest in art, and drawing, and sketching. I ended up sort of going to a career in graphic design early on.

Joseph: What do you remember about life there as a child in Chennai? I guess I’m interested in both just what was on your mind at the time, if you can remember that far back, and also the types of things that you were interested in. I know you just alluded to that just now.

Sandeep: [06:24] I think what I remember most about my time in Chennai is, I’ve moved around a lot when I was a kid. I remember when I was really young that my brother and I responded to the moving around in very different ways. My brother was very extroverted and he made friends very quickly. I was a little bit more introverted. It took me a little bit longer to make friends and to get used to it. Every time we moved, it was a little disrupted. But something that I found was when I was getting a little older that really helped me make friends was that I was always interested in sort of making up stories and in collaborating, for lack of a better word, on creating stories. I used to play a crude version of Dungeons and Dragons back in India. We used to play a lot of tabletop games or board games, and there would be a lot of made-up games that we’d essentially come up with. I guess, in a strange way, it does connect to some of the things I’m doing now.

Joseph: Let’s go through the journey here. You mentioned you worked in graphic design, initially. And then, pretty quickly, shifted to work in the fitness industry. Do I have that right? How did that all start for you?

Sandeep: [07:37] I started work in the graphic design industry. Essentially, I was working as a graphic designer for a few different companies. There was a publishing house, and there was travels and tours company. Essentially, when I joined as a designer, what I ended up doing for them was logistics. It was a very small company, a start-up. And so, everyone wore multiple hats. I found that I automatically sort of gravitated towards this other skill set that I had of organizing things and being able to effectively sort of keep track of tasks and delegate things.

I found myself not enjoying the work as much because the growth was slow, as anyone in graphic design or advertising will tell you, the first eight to 10 years is essentially a grind. Unless you deeply enjoy the work, it can be difficult to have staying power. I found that it wasn’t really going anywhere. I wasn’t really learning a whole lot. I was thinking about what to do next. Around that time, I ended up joining a CrossFit-like gym that was back home in India. I really enjoyed it. I had such a great time. I liked it so much in fact that I asked him, “Hey, can I intern here?”

Joseph: You were doing CrossFit yourself. You were the one doing the exercise.

Sandeep: [08:56] Yeah.

Joseph: Okay.

Sandeep: [08:57] It was a different lifetime. Essentially, what I would do is — and it was amazing because I can’t imagine the amount of energy that I had in my early 20s.

Joseph: Yeah.

Sandeep: [09:06] Because I would essentially wake up at 4:00, intern there from 5 o’clock to 8 o’clock in the morning, shower, go to my day job, finish up at 5:00 in the evening, go back home, pass out, and repeat this for the rest of the week. After about six months of doing that, they said, “You sure are hanging out here a whole lot and you want a job.” It was a difficult transition because I had to get qualified, get my certifications under my belt.

My parents weren’t particularly happy that all of the education that they invested in was amounting to their son becoming, in their words, a gym trainer, but I was really, really passionate about it and I had a knack for it as well. The few times that I did, for example, jump in and run classes, I’ve always got very positive feedback. And so, about six months later, I ended up jumping on both legs and started working as a trainer in the fitness industry.

Joseph: That’s interesting because this is back in — do I have this right? 2011-ish, around that time. This is way before CrossFit became a big thing, which is I think it has become way more popular in recent years. You’re actually teaching these classes and you are a trainer at the gym. How did you enjoy that? What was that like for you?

Sandeep: [10:17] I really, really enjoyed it. I really enjoyed working with people, which is something that hit me. The job made me realize I really enjoyed working closely with people, helping them improve the quality of their lives, having conversations about their well-being. The most important part of it for me was really that, oftentimes, this was the first part of people’s days. It was at 5 a.m., 6 a.m., or 7 a.m. I really enjoyed that if I did everything right as a service, and I was able to give someone an excellent start to their day, my assumption was that the rest of their day went well. Usually, that was the feedback that we got as well. People were like, “Oh, I feel so great. I’m so happy when I come in and do my workout. Can I just do this all the time?” I really enjoyed having that experience. And so, I really enjoyed it.

The other side of it that I really found myself enjoying as well was that I found myself very, very passionate to learn about anatomy, physiology, nutrition, and the whole nuts and bolts of it. I remember really getting very, very nerdy into it, and I remember getting about five or six certifications in the span of a couple of years, which was fairly rapid, and some of them were not easy to complete.

Joseph: That’s really interesting. I’m just curious, were you always somebody who had been interested in fitness yourself? Had you been a pretty healthy guy growing up, or were you someone who was exercising a lot?

Sandeep: [11:47] Funnily enough, not at all. Actually, I’ve never played sports in my life. I’ve never engaged in formal sports. But that said, and here’s something that I found out only much later, my mom tells me that when I was much. much younger, I really enjoyed climbing. I really enjoyed randomly running around the neighborhood and being physically active. I just didn’t like sports. I just didn’t like organized sports at all. And so, when they did put me in organized sports, I didn’t respond well.

But before that, I always did enjoy it. Even after that, yes. Before I got into the fitness industry as well, I used to like trying random physical endeavors; like rock climbing or parkour. I could never stick to anything for very long, but I did enjoy experimenting for sure.

Joseph: You would start off as a trainer. You were doing that for a while. And then, eventually, you switched over and shifted more toward doing work on the business side of the training and fitness industry. Tell me about that transition.

Sandeep: [12:53] It started with the organization that I was working for. And so, the first step, as with any early career, is I essentially went from being a trainer to managing other trainers. Again, that was also a process that I really enjoyed because as I had mentioned earlier, I really enjoyed being organized. And so, as you can imagine, a lot of the trainers that we were getting were quite young. They were between 18 and 21, 22, and oftentimes, this was their first job. I really enjoyed the process of mentorship; both in terms of bringing them onboard into what being a fitness professional was like.

But then, also actually onboarding them onto being a working professional; showing up on time, being professional with the clients, knowing what to say and what not to say, which is a bigger deal than you think it is, especially in an exercise environment. I really enjoyed that process. And then, from that stage, essentially, I went to managing a center. This is when I got involved in sales. This is when I got involved in marketing. This is when I got involved in ensuring that the finances of the center made sense. If I had stayed there longer, I think I would have gotten involved in the strategic side of things as well.

Joseph: Were you thinking at the time that this was what you’re going to do long-term? Were you enjoying that? Did you see yourself in that industry for a while?

Sandeep: [14:18] At that point, I honestly thought I would be doing it forever. How things changed.

Joseph: What changed for you? When did you start thinking that you might want to shift and do something else?

Sandeep: [14:28] I think towards the end of it, unfortunately, I found myself limited in terms of the impact that I could have. I remember, I kept coming back to the idea of impact and I had to really unpack it for myself and understand what I meant by that. I realized that it was important to me that services or products that I created were scalable, replicable, and widely applicable. I didn’t have the knowledge to do that.

I had become such a specialist that, essentially, from that organization, I moved to another organization where I was helping create fitness products that were being delivered to a much bigger audience. We were then creating services for 100,000 to 150,000 customer base. I still found that the ways that I was contributing to that were fairly limited. I was writing workouts, creating operating procedures for the trainers, or ideating with product developers on what might be ways to create new interesting workouts.

I couldn’t help but shake the feeling that I could do more. I just couldn’t do it right now. Once I realized that it was almost as though the seeds of dissatisfaction were sown, and over the next couple of years, it just started becoming more and more obvious to me that I needed to move.

Joseph: Yeah, this is something I think that comes up with a lot of people who both come on to this show and also listeners of this show, as you are in a fairly comfortable environment, fairly comfortable job. You have a decent amount of financial and personal “success,” and yet, you just feel like something’s a little bit off. I’m just wondering, what was the tipping point for you when this went from dissatisfaction to complete dismay where you knew that something had to change for you?

Sandeep: [16:22] It actually went through several steps. I think as much as I would like to sit here and say that there was a flash of inspiration and I knew what I had to do, it actually took, I’d say, almost three years and went through several iterations. When I was working with this organization, as I thought through it a little bit, and I did work with a therapist on essentially mental health issues that I was having, because I was burnt out by the work that I was doing, I realized that the idea of autonomy and agency was quite important to me. With large organizations, as you can imagine, that’s not something that’s easily available to everyone. I think there’s autonomy and agency right at the top. And then, unless you’re at sea level, and maybe not even there, there isn’t necessarily a lot of autonomy.

And so, I realized that that was important to me. That was a core value. And so, I did what was a potentially very risky move and quit my job in the midst of the pandemic to try and create my own online fitness service with the intent that this would be much more holistic. It wouldn’t be focused on losing weight or getting six-pack abs, but it would be much more living a better quality of life, integrating fitness practices, and good nutrition practices into your core values, and so on. I did that for a little while and it was successful. But then, what started happening was I realized two things. One, that I’m not a very good entrepreneur. I wasn’t very good at drawing boundaries for myself when I was working as an entrepreneur. That made it very difficult for me to have work-life balance. It was around this time that I got engaged.

After enough weekends of listening to me whine about this, my fiancé, now wife, said I either have to do something about this or say you’re going to do it, continue doing it, and then deal with it. But the other side of it was also that I started doing a lot of the exercises that I had mentioned when we initially spoke that I’d come across on your YouTube channel, as well as some of the other career change exercises that I had come across. I started to be able to articulate specifically what the gap was. I started to be able to articulate why I was feeling unhappy and where I was feeling unhappy. And so, I think that realization combined with the fact that I was starting to be a very grumpy person to be around made me realize that either I had to have the courage to go ahead and change, or figure out ways of continuing to make this work.

Joseph: I want to shift gears here a little bit. Sandeep, you even talk about that transition. You’ve now realized you’ve got to do something about this situation and something needs to change. How did you then decide what to do next? It sounds like you took some time to clear your head and watch some of those videos, do some of the exercises. How did you figure out where to go from there?

Sandeep: [19:38] It was hard for sure. I think especially because there was a lot of negative self-talk in terms of I had put myself into a certain description, so to speak. I was Sandeep, the fitness subject matter expert, and didn’t have any other skills. I think it took me some time to come to grips with the idea of things like transferable skills, come to grips with the idea of reflecting on what prior interests might have been, and also taking a slightly more exploratory approach to the potential next steps.

That kind of made me realize that, okay, I did have some transferable skills. Sure, some of there may not be skills that I may put on a resume. It would be things like people’s skills or communication because I find that often they’re overused and a little vague. But I found that, okay, I do have these skills. I do believe that I can work with people. I do believe that I’m fairly organized and can manage projects. I do believe that I’m fairly effective at communicating across a wide range of stakeholders, and also collaborating with a wide range of stakeholders because those were experiences that I had. I think that was one, realizing that, “Okay, my next step can be built off of these transferable skills.”

And then, the next thing that I started looking at was, “Okay, all right, what am I interested in right now?” That took me a while to sort of encapsulate as well. I was initially interested in behavioral psychology because I still wanted to explore well-being. And so, that was something that I did consider. When I came across service design and design was when I realized that, actually, what I was looking for in terms of my desire to create scalable, and replicable services and products is an understanding of how products are created at scale and understanding of how services are created at scale, and what goes into that. That’s when I started sort of poking around product design, service design. When I started reading more about service design, I did a course on service design online by the Interaction Design Foundation. As I was doing it, for the first time in a few years, I lit up.

Joseph: A-ha.

Sandeep: [22:01] I felt amazed at how alive I felt. I was amazed at how natural the process of service design felt. It didn’t feel like a completely new discipline. It felt like something that I had done in some form of fashion before. Now, I just had a new toolkit to do it with. Which is when I took a bit of a risk, and I said, “Okay, I’d like to go ahead and study this,” and it worked out very, very well.

Joseph: Sometimes, what happens is we get so used to the job that we’re in and we get so accustomed to the routine of it all that we kind of forget how we used to feel or how we could feel. We feel like the way that we are experiencing each day is just par for the course as good as it gets. It’s not until you actually do something that you really enjoy that you realize, while this feels like me, this feels oddly familiar. As you put it, you really light up.

You mentioned that you decided to go back and study design, and you would eventually go back to university full-time. This was after being in the professional world for, I think it was it 12 years that you’d been working at this point. How did you decide where to go study this, and how did you navigate what can be kind of a jarring transition going from working full time to studying full time?

Sandeep: [23:19] It was pretty nerve-wracking, to be honest, at first. I think, initially, I wasn’t very serious about it for exactly the same reasons that you mentioned, which is I thought I was too old. I thought it was too much of a financial commitment. It was too much of a time commitment to go back to university at this age.

Joseph: How old were you at that time?

Sandeep: [23:40] I just turned 31.

Joseph: Uh-huh, okay.

Sandeep: [23:42] It definitely felt significant. But what happened was, funny enough, in the midst of the pandemic, I met and started dating my now wife. And so, she was about to start a PhD in the UK. She was living in Chennai at that point in time. We decided to get married. She was like, “Well, I’m going next year. I’m not going to change those plans because we’re getting married.” I was like, “Yes, of course.” There was a decision to be made. Essentially, I could go to the UK with her, look at continuing my fitness career here, and then looking at studying service design on the side, which is something that I did briefly consider. I did consider looking at open university, or other part-time courses, or perhaps pivoting to service design within the fitness industry.

I think the more that I thought about it, it came back to that feeling of feeling alive. I realized there was a potential decision where I could go back to university and it felt risky but, at the same time, it was very exciting. The prospect of having a year to really risk it all in some ways and see whether I could make it work gave me a sense of butterflies in my stomach but was also very, very exciting.

I think that was when I felt as though I had to take a leap of faith. Either I could iteratively try things and hopefully things worked out, or I could take a leap of faith and then see where things went. It made me realize that perhaps I am the kind of person who actually likes taking a leap of faith if there is enough of a reward there. And so, I think that was part of the decision that made me decide to go back to university. We got married. I think within weeks of us getting married, I started my master’s program. I moved halfway across the world to do that. Yeah, it was incredibly challenging, but it was a fantastic experience.

Joseph: You were at Loughborough. Was this your first time in the UK, this move with her?

Sandeep: [25:48] Yes. I’d visited for very, very short trips before that, but this was the first time that I’d moved.

Joseph: What do you remember about the early days of landing in the UK having come all the way here from Chennai?

Sandeep: [26:00] Funnily enough, Joseph, the months leading up to the move were absolutely nerve-wracking. Because I was thinking about finding a house, trying to figure out where everything was on Google Maps, trying to figure out how I could make sure that I had food in my kitchen. Because in India, as you can imagine,

labor is quite cheap. I don’t remember the last time that I had to cook for myself.

Joseph: Oh, right. Okay.

Sandeep: [26:25] When I moved here, it was a bit of a shock, for sure. But I think I surprised myself with how quickly I was able to adapt. Not so much in terms of the cooking that I managed that I had done before. But in terms of the culture is very different. The educational culture is very, very different. Whereas in India, it’s much more top-down. It’s much more performance-driven, grades-driven. Here, it was much more exploratory. There was a lot more open-ended teaching. I found that all of that worked very, very well for me. I really enjoyed the university experience here. I love being in London. It was fairly incredible. I was living in East London, which I know is frowned upon, but I really enjoyed living there, to be honest. It was a very colorful, diverse population, so I had a great time.

Joseph: I guess when you think about being back in school, it sounds like you were really enjoying it. What was the hardest part about being back in school after all these years of having not sat in a classroom? I know, you did some certification on the side. You did some online learning. But being in the classroom is very different. What was challenging about that?

Sandeep: [27:36] There were two things that I found the most challenging. One was, I’d forgotten what it was like to learn from a textbook, if that makes sense.

Joseph: Yeah, it does.

Sandeep: [27:49] I had been learning constantly and I’d been growing constantly, but it was always learning on the job. I think it had been several years since I had learned from a textbook. I found that a little bit challenging, and it took some time to get used to. But I think once I did, I found it very, very rewarding. To this day, it’s something that I find that I still enjoy, and I find that it’s something that I’m able to maintain as a passion.

The other thing that I found really challenging was that I was much older than all of the other students. There was an average of an eight to 10-year-old age gap between me and the rest of the students because I was 33 at this point, and everyone else was between 21 and 24. There was a significant age gap. I found that, initially, it felt like it came with several disadvantages. I generally found that I didn’t have the — I don’t want to say energy in terms of physical energy, I still felt mostly physically energetic, but I didn’t have the mental energy to go chase 10 different directions at once, if that makes sense. I found that my curiosity was much more focused than spread out, which, again, was both a boon and a bane. I found that it took me a moment to realize that as a slightly older student with a little bit more work experience, I had to navigate this process a little bit differently for myself. It took me a few months to do that.

I think when I was able to figure out how to make it work for me, I think that’s when I really started to make the most of it. I can give you some examples of this. I realized that, for example, most of the PhD students were closer to my age, or the professors weren’t that much older than me and were willing to have a conversation with me because I had some amount of experience. And so, I was able to converse with them and engage with them outside of the classroom environment. That was very, very useful and that’s where I really learned the most. While the classroom experience itself of the university was great, I really, really, really enjoyed understanding who these people were, what led them to design, how they are applying it in their careers today, and how they saw the role of design in the world even, so to speak. I know that sounds sort of vague and new age-y, but I genuinely mean it helped me understand the context for what I could potentially do with this new skill once I graduated.

Joseph: Before we switch gears and talk about your time now as a service designer, because I am very interested to hear about how that’s been going for you, we should probably talk about how you and I first crossed paths. As I understand it, I guess a couple weeks after your arrival, came to one of my career seminars, which I assume was online at the time. In December of 2023, that’s when you actually wrote me a very kind email, which is how we first connected. It wasn’t until then that I actually realized that you had been on this career change journey.

Before we talk about your time as a service designer, can you just tell me about how it felt when you graduated from your program with distinction, by the way? What was that moment like for you?

Sandeep: [30:58] Graduating was a very emotional moment for several reasons. It speaks to the amount of self-doubt that I had before engaging on the whole process. Not just of university, but of the career change itself. When I initially started having feelings of doubt in the fitness industry, the thought that really stopped me is, “But you’ve spent so much time and effort in this industry, and you haven’t taken the time to acquire any other skills. You haven’t worked in the corporate world. You haven’t acquired the job titles that people usually do by this age. This is the path that you’re locked in.” I could see that path. I could see some of my colleagues would pass me. I had told myself that that was all I was going to be able to do, and there was no way for me to break out of that.

Graduating with a distinction, graduating with a job, graduating with fantastic feedback from my research advisor, as well as with the organization that I worked with during my dissertation, all of that was very emotional for me because it was an indicator that my leap of faith had paid off. Yes, the certification meant a lot, but the culmination of everything that had started several years ago was very, very emotional for me.

Joseph: Congratulations, first of all, for graduating with distinction, just a few months ago. I am very interested to hear how things are going for you. I know you’re only a few months into it. That can be a very broad question to just ask somebody, how are things going? I’m going to try to guide this a little bit based on what you and I discussed before we started this recording. One of the things that I remember you told me when we first connected was that you’re so focused on landing on your feet that you didn’t really think about what would happen once you landed on the other side. Could you just explain to me what you mean by that?

Sandeep: [34:59] I think when I was looking up service design and what a service designer does, what a service design role involves, I don’t think I realized that I would be starting at the bottom in many ways. I don’t think that I really considered what that would mean, what would a junior service designer role look like. I didn’t consider what the emotional brunt of that would feel like after having had expertise before, after having been in a field where I had competence, where I was confident because of that competence, where I had agency because of that competence.

And so, on the other side, not only am I using a new skill set that I am not very familiar with, but I’m also in an industry that I have absolutely zero experience with. There is an element of figuring out a new skill set within a new domain. What I meant by, I didn’t consider what that would feel like is that, tactically, it’s hard.

Yes, there are a lot of things that need to be done. There’s a lot of upskilling that needs to be done outside of work. But emotionally, it’s very hard as well. It really is an exercise in humility because you have to be okay with the fact that there are people younger than you who have not done a career change, who are probably in more senior positions, who probably have more experience, who are more competent and more confident in their skills.

I think there’s also you might be reporting to people who possibly have less overall career experience than you, or who maybe don’t have as much expertise as you did in your previous role, right? I spent 12 years in the fitness industry, which might be, say, less than somebody spent in product design or career design. But I would be reporting to them for a good reason because they have much more competence at this thing. I think all of this really is an exercise in humility. But I think along with that, it comes back to what you’d said about transferable skills, which is having a sense of confidence in skills that I previously acquired in figuring out how they translate in this new environment is not a process that I can take for granted. It’s a process that I have to consciously seek out and enable.

Joseph: Has there been anything in particular that you have learned about yourself during this process of going from being an experienced professional to what can feel like you’re going to the bottom rung of a totem pole, I guess, to put it bluntly? What have you learned about yourself as you’ve been going through this exercise and humility as you put it?

Sandeep: [35:54] As much as it sounds like I am in a sense whining about starting at the bottom, I’m actually not. I will say that I do enjoy it in some ways. Although, I did feel a lot of discomfort at the idea of starting again and not having competence. But I think what it made me realize is what I am actually good at and what I actually do enjoy. I’ve realized, for example, that the things that, in a situation like this in an uncomfortable situation, I enjoy doing is figuring out a way to provide value in the ways that I can.

For my team, for example, I’ve started taking up the tasks that nobody else wants to do, that are not fun to do, that might be admin work, or that might be collaborating with people and setting up meetings and doing the grunt work. I find that finding ways for me to add value is something that I am happy to be open-minded and curious about and find my own way through.

The other thing is that I do tend to undervalue some of the transferable skills that I have. Recently, I had a review with my line manager as it’s been about three months. Some of the feedback that she had for me was that I undersell a lot of the skills that I’ve acquired from previous experience. And so, something that she was highlighting was that by discounting that, I don’t allow myself to contribute in ways that I already can, using expertise that I already have.

It got me thinking about how going through something like this, I think it’s easy to discount all the previous knowledge that you have or all the previous abilities that you have. I think it’s very important to understand the value of it when you’re going through this process so that not only does it give you a sense of confidence when you’re starting off at the bottom of the totem pole, but it also allows you to figure out a way forward that is uniquely yours.

What I mean by that is, I think if I was to throw all of that out the window and start off from scratch and say, “I’m going to try and be the best service designer that I can,” that’s probably going to take me another 10 years to do that. However, if I say, “I’m going to be the best combination of whatever skills that I already have, and then combine them with the new skill set that I have,” it might pay an opportunity for me to contribute in a unique way that perhaps if I was just trying to be the best service designer that I can, I wouldn’t be able to.

Joseph: That makes a lot of sense. I guess we can have a tendency of almost dismissing away our past experiences, which on the surface might seem very irrelevant to our current role, but actually do provide us with some unique perspective and allow us to add value in a unique way that we otherwise wouldn’t be able to.

I suppose the last thing I was hoping we could talk about before we wrap up, if we continue to focus on your new role and how different it has been for you and the career change journey you’ve been on, has there been anything particularly surprising about your transition going from the fitness industry into becoming a service designer with the Bank of England?

Sandeep: [39:07] I think actually the most surprising things have not necessarily been with regards to the profession itself, but with regards to working in a different country because the culture is completely different in the UK than back home in India. I’m able to navigate the domain differences and the skill differences. Because often, it’s about learning a new skill set or learning information that you didn’t have before, and then understanding it and how to work within it.

Culture differences between back home and here is something that I need a lot of help with often. Little things like ask my boss, “Hey, can I step out for lunch and I’ll be back in an hour and a half?” She’s like, “Yeah, you’re not chained to your desk. It’s fine. You can do that.” Or knowing that even though there is, say, hierarchy within the organization, that is completely fine for me to speak to someone who is a couple of levels up and ask them what might potentially be a stupid question. These are things that are frowned upon or I’ve not always had the opportunity to do before. There are, I would say, the most surprising thing has been learning about the cultural differences between different parts of the world. It’s something that I was sort of aware of, but experiencing it first-hand is completely different.

Joseph: I’ve never been to India myself. I do work with people in India quite regularly, and there are definitely some differences I do notice in the working style. Also, just like life in general, I suppose, when you move from one country to another. I’ve been here for 14 years now, Sandeep, and I still, like on a daily basis, I still struggle with aspects of British culture, even after all this time. And so, I think you’re right in pointing out that some of these more tactical things like navigating a new industry or function or role can actually be learned,

but those cultural nuances and differences can be much harder to navigate.

A couple more questions for you before we wrap up. If you had to give advice to your younger self as it relates to changing careers, what might that be?

Sandeep: [41:12] To really be more confident in myself and my abilities. This actually goes back to one of your videos, and also the question that I asked you back in 2022 when you presented at my university, which is, “If you have any kind of work experience at all, whether it’s a couple of years, whether it’s several years, I think really have confidence in what you can do, and especially what you can do well.” Because I think knowing what you’re good at, what you like doing, and what you want to continue to do, will allow you to cleave clearly what you don’t want to do or what you’re not good at, and will also allow you to in the future stack skills on top of that and say, “This is actually who I am. I am not just Sandeep, who likes to organize, work with people, collaborate, teach; but I’m Sandeep who likes to do all of this in the context of developing services.” It’s kind of like you’re building on top of who you are, rather than starting from scratch each time. I think the reason why I would give myself that advice is because I personally needed a lot more confidence when I was starting off.

Joseph: When you look back on this career pivot, what’s something you wished you had known that you now know since you are now on the other side of it? Actually, I guess you’re still going through it.

Sandeep: [42:39] It’s that as long as I’m following my interests, it’s enjoyable. I think the reason why I’d say I wish I had known that is because I was trying to make sense of everything from such a rational point of view, where I was trying to make sense of all the dots and made sure that when they all connected, there was a beautiful picture at the end of it. But it’s not always that clear, is it? But all the time, it’s worked out. Whether it’s university, whether it was my dissertation, whether it was my job, whether it was the internships that I did, any time I was doing something that I was interested in, and I followed that interest, it always paid off.

Yeah, I wish I had known that and I’m still working on that. Because I think it’s very easy to drift back into the mode of, “Okay, this is the right decision to make.” I wish I had known that.

Joseph: Well, thank you so much, Sandeep, for going such a deep dive into all of your reflections that you’ve had over the years, and telling us about your life, both back in India and how you pivoted to restart your career here in the UK. I appreciate you reaching out back in December and dropped me a really kind email. I just wanted to wish you the best of luck with your new role there at the Bank of England, and your life as a service designer right now. I hope it continues to go well for you.

Sandeep: [44:06] Thank you so much. Like I mentioned in the email, I cannot understate the impact that you’ve had in my life. You were such an incredibly important part at the beginning of this journey. I’m sure you’ve forgotten about those YouTube videos that you probably made way back when, but I’m sure there’s people like me who are still watching them and are able to actually take actionable lessons and steps away from that and do something with it. Thank you so much for the work that you do, Joseph.

Joseph: Of course.

Sandeep: [44:34] It really meant so much. I’m continuing to listen to the podcast, and I wish you all the best with everything.

Joseph: Thank you so much. It’s been really meaningful to connect with you, and it’s not every day that I hear from people who watch my videos. It has been a while since I’ve done those years. I should probably get back to that at some point here, but I appreciate you saying that. It really does mean a lot to me, and it’s just been a real privilege to have you on the show. Thanks for coming on.

Sandeep: [44:57] Thank you for the kind words.

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