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The Art of Capturing Young Audiences: Insights from BBC's Fiona Campbell
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In this episode of Careers Unwrapped, host Mark Fawcett is joined by Fiona Campbell, Controller of Youth Audience at BBC iPlayer and BBC3.
Join them as they explore:
- The day-to-day responsibilities of a Controller of Youth Audience
- How data-driven decisions and creative instincts shape content creation
- Fiona's journey from international documentaries to digital media leadership
- The importance of persistence and networking in building a media career
- Insights into the BBC's approach to capturing young audiences
- The challenges and opportunities in the evolving digital media landscape
Fiona Campbell is a leading figure in digital media, currently serving as the Controller of Youth Audience at BBC iPlayer and BBC3. With a rich background as Digital Director for BBC News and extensive experience in producing investigative documentaries globally, Fiona brings a wealth of knowledge to the conversation. She's also a trustee of Comic Relief, further demonstrating her commitment to impactful media.
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Careers Unwrapped is handcrafted by our friends over at: fame.so
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