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Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry

34:12
 
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Manage episode 343799546 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

SHOW HIGHLIGHTS:

06:11 - How Will changes his offer and strategy depending on Order Value

12:22 - How to calculate the break even point for advertising campaigns

16:40 - Why you should send traffic to a long form sales page (and not a product description page)

20:14 - How to evaluate the different growth levers of an ad campaign

27:20 - What is working on TikTok right now

LINKS:

Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958

Reason Agency:

https://www.reasonagency.co/

  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 343799546 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

SHOW HIGHLIGHTS:

06:11 - How Will changes his offer and strategy depending on Order Value

12:22 - How to calculate the break even point for advertising campaigns

16:40 - Why you should send traffic to a long form sales page (and not a product description page)

20:14 - How to evaluate the different growth levers of an ad campaign

27:20 - What is working on TikTok right now

LINKS:

Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958

Reason Agency:

https://www.reasonagency.co/

  continue reading

95 episodes

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