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Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson

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Manage episode 299801910 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Find Beya Made online here

Show Highlights:

  • 05:50 How Beya Made drives brand awareness on a limited budget
  • 10:02 How Laurel captures leads & converts 40% of revenue from email
  • 11:40 The framework that Laurel follows in her 7 part Welcome flow
  • 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.
  • 26:13 How Laurel drives repeat purchases from her post-purchase flow
  • 29:05 Why Patagonia is Laurel's most admired brand
  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 299801910 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Find Beya Made online here

Show Highlights:

  • 05:50 How Beya Made drives brand awareness on a limited budget
  • 10:02 How Laurel captures leads & converts 40% of revenue from email
  • 11:40 The framework that Laurel follows in her 7 part Welcome flow
  • 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.
  • 26:13 How Laurel drives repeat purchases from her post-purchase flow
  • 29:05 Why Patagonia is Laurel's most admired brand
  continue reading

95 episodes

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