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How Postscript Is Building The Future of SMS Marketing, with Corinne Watson
Manage episode 299801920 series 2969582
Highlights:
4:12 - Why segmentation is the foundation for success with SMS
7:30 - How to turn a one-way SMS campaign into a two-way conversation
10:33 - SMS as a relationship-building channel vs revenue channel
13:03 - What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS
16:10 - effective strategies to grow an SMS list
18:38 - What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)
20:32 - Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly
25:04 - How brands need to be re-educated on how to use SMS as a marketing channel
28:49 - How Postscript sees, and builds, the future of SMS marketing
Links mentioned:
95 episodes
How Postscript Is Building The Future of SMS Marketing, with Corinne Watson
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Manage episode 299801920 series 2969582
Highlights:
4:12 - Why segmentation is the foundation for success with SMS
7:30 - How to turn a one-way SMS campaign into a two-way conversation
10:33 - SMS as a relationship-building channel vs revenue channel
13:03 - What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS
16:10 - effective strategies to grow an SMS list
18:38 - What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)
20:32 - Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly
25:04 - How brands need to be re-educated on how to use SMS as a marketing channel
28:49 - How Postscript sees, and builds, the future of SMS marketing
Links mentioned:
95 episodes
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