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How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez
Manage episode 312198894 series 2969582
JOI's Website: https://addjoi.com/
Hector on Twitter: https://twitter.com/hectoriang
Show Highlights:
0:32 - The Founding Story behind JOI
08:24 How Hector educates customers about a new product type
17:30 How JOI addresses customer objections to price to improve conversion rates
22:12 What the segmentation of their marketing looks like
24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction
95 episodes
How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Manage episode 312198894 series 2969582
JOI's Website: https://addjoi.com/
Hector on Twitter: https://twitter.com/hectoriang
Show Highlights:
0:32 - The Founding Story behind JOI
08:24 How Hector educates customers about a new product type
17:30 How JOI addresses customer objections to price to improve conversion rates
22:12 What the segmentation of their marketing looks like
24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction
95 episodes
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