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Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

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Manage episode 312198894 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

JOI's Website: https://addjoi.com/

Hector on Twitter: https://twitter.com/hectoriang

Show Highlights:
0:32 - The Founding Story behind JOI

08:24 How Hector educates customers about a new product type

17:30 How JOI addresses customer objections to price to improve conversion rates

22:12 What the segmentation of their marketing looks like

24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction

  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 312198894 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

JOI's Website: https://addjoi.com/

Hector on Twitter: https://twitter.com/hectoriang

Show Highlights:
0:32 - The Founding Story behind JOI

08:24 How Hector educates customers about a new product type

17:30 How JOI addresses customer objections to price to improve conversion rates

22:12 What the segmentation of their marketing looks like

24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction

  continue reading

95 episodes

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