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The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley
Manage episode 299801917 series 2969582
HIGHLIGHTS:
4:30 - How Andy defines a great user experience.
11:21 - The framework and requriements for running successful A/B testing
19:15 - The impact of iOS 14.5 on eCommerce conversions
27:01 - How to gather customer insights that can drive better marketing
95 episodes
The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Manage episode 299801917 series 2969582
HIGHLIGHTS:
4:30 - How Andy defines a great user experience.
11:21 - The framework and requriements for running successful A/B testing
19:15 - The impact of iOS 14.5 on eCommerce conversions
27:01 - How to gather customer insights that can drive better marketing
95 episodes
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