EP #14: Richard Renda - Crowdsourcing Creativity and Starting Up An Agency

Casey Digital Podcast

I interviewed Founder of Manchester Creative Collective Marketing (MCCM), Richard Renda, on his career in the marketing and creative industry. From starting in the traditional creative to moving client side and starting up his own agency. Topics we covered: Taking the scenic route into the marketing industry Moving from a traditional approach which has helped principles of how Richard has approached things moving forward Working client side vs working agency side Creating agile agencies is the future of the client servicing and outsourcing work from brands to agencies Clients will work with agencies because they don’t have the time or expertise Collaborating with teams to refresh the creativity Working in house in various from Bathrooms and plumbing, Sex Shops, Henri Lloyd and Bongo’s Bingo Offering design apprenticeships and creative mentoring to creative teams The evolution of collaboration in the creative and digital industry and the rise of agility being the difference between traditional and forward facing agency models Crowdsourcing resources for your agency and managing workload with an agile in house team Growing clients from scratch as a start up agency and looking to get longer term contracts Early learnings of the commercial and pricing models for agencies, plus looking at the world from what you would pay for a product or service Gary Vee’s influence on the digital market and community Marc Jonckers has been the biggest influence on Richard’s career Carrie Rose at Rise at Seven is really making changes in the market around Digital PR with straight talking content without fluff Carley Jones from Kettle Bell Kitchen is an inspirational leader in Manchester and she has a fantastic personal brand. Gym Shark’s Ben Francis and Noel Mack growing a fantastic brand and Ben being involved in the brand and product If you make it to the end you will hear a fun game called: Sing, Sing, Show us your ring. (don't ask) Links and resources: [e-mail] MCCM On LinkedIn Richard Renda on Linkedin Lucy Clarkson on LinkedIn We hope you enjoy the episode and if you have any questions please email [e-mail] Connect with the host, Paul Casey: @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter