What Is the Best Lead Source?

Central PA Real Estate Career Podcast with Dave Hooke

Your database is the No. 1 lead source for your real estate business. What’s the No. 1 recommended lead source to build your real estate business? We have access to 15 lead sources. Some of them are prospecting-based, which require time, not money. Some of them are marketing-based, which require money, not time. However, they all have a distinct return on cash and time investment. The best place to develop a real estate business is your database and sphere of influence. These are people you’ve met who already know, like, and trust you. It takes a lot of time, money, and energy to build trust in a relationship, but that’s already established with these people. You want to target those folks and offer your services to them. “Don’t waste the trust you’ve already built.” If you contribute to and enrich the lives of people who already know, like, and trust you, they will want to reciprocate. When they have a life change, you’ll be the first person on their mind. 76% of people who experience life changes use the first Realtor they think about. Don’t waste the trust you’ve already built. I can provide you with a short document that outlines how you can grow your database and focus on referral business. I can also share some of the dialogues we use to lead conversations and give value to our database. Reach out to me at [phone] or [e-mail]. I look forward to hearing from you.