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Branding | Nathan Adams, Ken Taylor and Brandon Welch
Manage episode 387049999 series 3437867
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Each month, we gather around the table with a different group of Springfield business leaders to discuss industry trends, workforce and company operations. Join us as we get a behind-the-scenes look into our business community from the C-suite.
Springfield Business Journal Executive Editor Christine Temple discusses branding and marketing with Nathan Adams, president and CEO of Epic Strategies; Ken Taylor, president of ADsmith Marketing & Advertising; and Brandon Welch, president and chief of strategy for Frank & Maven. Listen to the full conversation for discussion on building trust with consumers, using branding as a recruitment and retention tool, effective advertising platforms and marketing mediums, and changes around cookies and data privacy.
Chapters
1. Branding | Nathan Adams, Ken Taylor and Brandon Welch (00:00:00)
2. Branding strategy (00:01:30)
3. Biggest marketing & advertising mistakes (00:05:46)
4. Trust & brands (00:09:43)
5. Marketing & talent recruitment/retention (00:17:26)
6. Advertising platforms & messaging mediums (00:32:48)
7. Marketing & advertising budgets (00:47:15)
8. Cookies & data privacy (00:52:29)
21 episodes
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