139. Mastering the Art of Influence: Building Your Finance Brand with Rob Brown

CFO 4.0

Send us your thoughts

In this episode of the CFO 4.0 podcast, host Hannah Munro sits down with special guest Rob Brown, a renowned influencer and expert in the finance and accounting world. Together they jump into the crucial topic of building a powerful personal and professional brand within the finance industry. As they explore various strategies and skills needed to stay relevant and competitive in today's dynamic landscape, they offer valuable tips to help finance professionals thrive in their careers.
Key Takeaways:

• The importance of personal branding and its impact on career success
• Understanding the three essential brands: Corporate, Employer, and Personal
• The significance of being technologically proficient and staying updated with industry advancements
• The role of people skills and business acumen in elevating leadership capabilities
• Bridging the gap between finance and other departments for a more holistic understanding of the business
• Practical steps to change and improve one's existing reputation within the industry

Links referenced in Podcast:

• Rob Brown's LinkedIn
• Find out more about Accounting Influencers
• Accounting Influencers Podcast
• Rob's Book: Build Your Reputation

• Explore other CFO 4.0 Podcast episodes here.
• Subscribe to our Podcast!

Chapters

1. Personal Branding in Finance (00:00:00)

2. Responsibility and Reputation in Finance (00:13:27)

3. Skills and Branding in Finance (00:22:23)

4. Building and Managing Your Personal Brand (00:32:03)

5. Improving Personal and Professional Reputation (00:45:21)

6. Importance of Partners in Transformation Projects (00:51:19)