155: Sian Sutherland – How to go plastic free: igniting and inspiring the world to turn off the plastic tap

Change Makers: Leadership, Good Business, Ideas and Innovation

Sian Sutherland is the co-founder of A Plastic Planet, the campaign group supporting one single goal: to ignite and inspire the world to turn off the plastic tap. It's a straight talking message that looks to reject the information and greenwashing around plastic, increasing the use of materials that nature can handle, and eliminating those it cant.
Through a three-pronged framework to 'reduce, refill and replace', A Plastic Planet is a call to action to business, media and policy makers to pull the plug on production in an industry which, if it were a country, would be the world's fifth largest polluter.
It's a story of a campaigner for whom the words 'why not' are not in her vocabulary and whose tip for life is: 'We have a duty to be joyful. We are the lucky ones.'