A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Launching A Product - Apple's new Vision Pro headset
Manage episode 376173948 series 1864133
Content provided by The Executive Director of the Cambridge MBA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Executive Director of the Cambridge MBA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CJBS Marketing and Decision Sciences Faculty Vincent Mak will talk about the theory of marketing applied to product launches. And we will use a live case study to see how well the 4 Ps or Roger's 5 Factors explain Apple's decisions related to the VisionPro headset. Join us to learn about product marketing and discuss answers to these questions : whether US$3499 is too high a price for a mixed reality headset; what were the words missing from Apple's product launch? Why did Apple emphasise certain use cases? And many more.
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102 episodes
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Manage episode 376173948 series 1864133
Content provided by The Executive Director of the Cambridge MBA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Executive Director of the Cambridge MBA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CJBS Marketing and Decision Sciences Faculty Vincent Mak will talk about the theory of marketing applied to product launches. And we will use a live case study to see how well the 4 Ps or Roger's 5 Factors explain Apple's decisions related to the VisionPro headset. Join us to learn about product marketing and discuss answers to these questions : whether US$3499 is too high a price for a mixed reality headset; what were the words missing from Apple's product launch? Why did Apple emphasise certain use cases? And many more.
…
continue reading
102 episodes
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Similar to Changing Careers with Conrad Chua
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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