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EP013 - Why leads are the lifeblood of your business
Manage episode 350055207 series 3390559
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In this episode, we talk about the importance of generating leads for your business as part of the ongoing optimisation process.
We discuss identifying who your ideal customer is and the different ways you can do that and find out their problem, through to the different tactics to capturing and monetisation attention.
You'll hear about Vicki's approach to lead gen for startups by going out to your ideal customer with a survey, our take on some of the lead gen buzzwords and the basics of online lean generation.
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam
Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY
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