Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Content provided by Francis Kremer & Patrick Frick, Francis Kremer, and Patrick Frick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Francis Kremer & Patrick Frick, Francis Kremer, and Patrick Frick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#135 Radically Relevant China Marketing for Brand Success with Mike Golden
Manage episode 376501833 series 2814974
Content provided by Francis Kremer & Patrick Frick, Francis Kremer, and Patrick Frick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Francis Kremer & Patrick Frick, Francis Kremer, and Patrick Frick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Learn from a real Marketing expert with 25 years experience in and with Japan and China.
• Current B2C marketing environment in China
• Market entry for international brands
• Market barriers for international brands
• About Chinese upcoming brands
• Chinese brands going international
• Job opportunities for flexpats both in China and in other countries
• Lifestyle advice for flexpats
Mike Golden is the founder and CEO of a marketing communications agency in Shanghai, with over 20 years of experience in China. He has also spent time in Japan and Thailand. He works with multinational brands to succeed in China through the methodology of “radically relevant China marketing.” He graduated from Cornell University and holds an MBA from the University of California, Berkeley. In his spare time, he plays a variety of musical instruments, and hangs out with his family, pet corgi, and cat.
Mike Golden / mgolden@brandigo.com
www.brandigochina.com
____
Please also tune in to episodes
122 Social Media Branding
123 Branding professor at a university
103 German Beer Branding
98 Coffee Branding
39, 84 Market entry, branding for international brands
Contact Francis (Wechat: Flexpat2020) if you want to join our Flexpat Wechat community.
153 episodes
Share
Manage episode 376501833 series 2814974
Content provided by Francis Kremer & Patrick Frick, Francis Kremer, and Patrick Frick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Francis Kremer & Patrick Frick, Francis Kremer, and Patrick Frick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Learn from a real Marketing expert with 25 years experience in and with Japan and China.
• Current B2C marketing environment in China
• Market entry for international brands
• Market barriers for international brands
• About Chinese upcoming brands
• Chinese brands going international
• Job opportunities for flexpats both in China and in other countries
• Lifestyle advice for flexpats
Mike Golden is the founder and CEO of a marketing communications agency in Shanghai, with over 20 years of experience in China. He has also spent time in Japan and Thailand. He works with multinational brands to succeed in China through the methodology of “radically relevant China marketing.” He graduated from Cornell University and holds an MBA from the University of California, Berkeley. In his spare time, he plays a variety of musical instruments, and hangs out with his family, pet corgi, and cat.
Mike Golden / mgolden@brandigo.com
www.brandigochina.com
____
Please also tune in to episodes
122 Social Media Branding
123 Branding professor at a university
103 German Beer Branding
98 Coffee Branding
39, 84 Market entry, branding for international brands
Contact Francis (Wechat: Flexpat2020) if you want to join our Flexpat Wechat community.
153 episodes
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Similar to China Flexpat
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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continue reading
Hosts Isaac Butler, Ronald Young Jr., and June Thomas interview creative people about how they write, compose, paint, and more.
…
continue reading
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…
continue reading
Entrepreneur Inspiring Stories to Help Motivate, Build, & Grow Your Successful Business with a Master Class from Entrepreneurial Thought Leaders that tell it How It Is... Millionaire Interviews is actionable advice for the (future & present) Entrepreneur, Thought Leaders, Solopreneur, Youpreneur, and Small Business Owner. The host interviews Business Founders in the Product, Service, Real Estate, and Tech industries so they can teach you from their experience. Connect with other Listeners @ ...
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continue reading
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