Ep 110: How to score a 1.5 million RMB sales day through live-streaming twice


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By China Paradigm - China Business Podcast and Daxue Consulting. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking advantage of present opportunities has made Kung Fu Data a force to be reckoned with in the e-commerce business. Find out why in this new China Paradigm podcast. 0:15 Guest introduction and Kung Fu Data’s history 6:48 Current company size and workflow – pre and post COVID-19 17:13 The quality of the shopping experience - is it changing? 19:55 Calculation of conversion rates during a live stream – the new way of shopping 25:23 What other changes might occur as a result of the coronavirus outbreak? 28:50 Owning the marketing strategy - shopping platforms are integrating with social media platforms in China 31:51 Learning about e-commerce - how did Kung Fu Data come to be? 39:41 Rigging the Game - building strong professional relationships makes long term sense 47:46 How does Kung Fu Data gain it's clients' trust? 53:39 Valuable Intel - sacrificing a year to learn the market 58:57 Kung Fu Data strategies for optimizing e-commerce marketing 1:06:49 The smallest details matter - a Kung Fu Data approach to e-commerce today 1:13:48 What books about China has inspired Josh Gardner the most in his entrepreneurial journey? 1:23:47 What surprising success or failure has Josh Gardner witnessed in terms of business in China? Learn more about Kung Fu Data: https://kungfudata.com/ Leveraging data to surf China’s e-commerce wave: https://www.youtube.com/watch?v=MvD1DYZgES4 Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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