Ep 112: Opening 8 Shanghai restaurants & clubs in 4 years based on data and tactful branding


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By China Paradigm - China Business Podcast and Daxue Consulting. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Matthieu David interviews Gennadii Bochkar and Chen Feng (Fiona) partners and Co-founders at BIBIMI Group with 10 venues in Shanghai. Situated between the fast-casual and casual dining experiences, the BIBIMI group manages 10 venues successfully and planning to open new spots and even night clubs. But how do they manage such a managerial workload, what principles do they rely upon when building a new venue and how important is social media for their business? Find out the answers to these questions and more on this new China Paradigm interview. 0:00 Guest introduction 4:48 Current size of BIBIMI group and revenue 7:19 Brief group history 15:06 What was the vision of scaling from Bites&Brew to the BIBIMI group? 16:54 Fast casual and casual dining - why is the BIBIMI group in between? 20:31 The Beginning - was money raised to start or to grow the business? 22:02 What were the investments required to scale the business? 27:54 The principles involved in building a new concept for a restaurant 31:46 Leveraging social media for building new restaurant concepts 38:17 How does BIBIMI group's competition look like? 41:02 Did the coronavirus outbreak affect the BIBIMI group's business in a positive way? 43:47 What economy of scale strategies can BIBIMI group employ in the future? 46:18 It's all about having a great backend strategy 47:52 What software does the BIBIMI group rely upon in their day to day business? 50:48 What are Fiona's responsibilities within the group? 53:43 Is the interior design service internalized or externalized? 57:37 Paying back investors - a BIBIMI group timeline 1:01:00 How does Fiona handle Gennadii not being involved in the business full time? 1:03:10 What books have inspired Fiona in her entrepreneurial journey? 1:06:12 What books have inspired Gennadii in his entrepreneurial journey? 1:11:11 Outro Creating 5 iconic restaurants in 3 different Asian cities: https://www.youtube.com/watch?v=owlrUttlkf0 Meet the founder of the iconic 17 year old restaurant in Shanghai’s ex French concession: https://www.youtube.com/watch?v=kjL6OHsNpQo Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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