Ep 117: Finding your sweet spot in China’s B2B food scene


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By China Paradigm - China Business Podcast and Daxue Consulting. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Matthieu David interviews Founder at Maik’s Gourmet & passionate chef and F&B consultant. The Food and Beverage industry is a very competitive one in China and that’s why having a strong backend and a quality frontend are the factors that will make an F&B business succeed. Maik’s Gourmet provides F&B businesses with DIY foreign food deliverables that are fresh, health risk certified and in demand. But how hard is it to be able to deliver fresh food on a daily basis? How does Maik manage different inventory demands and how has the coronavirus impacted the way consumers approach buying food from F&B businesses now? Find out the answers to these questions and more in this new China Paradigm interview. 0:00 Guest introduction 1:49 What is Maik Juengst's perspective on how the coronavirus outbreak impacted businesses? 4:52 Are restaurants less affected by the outbreak than hotels? 8:39 Maik’s Gourmet - a company introduction 15:49 What does Maik’s Gourmet bring to the table in their partnership with Haidilao? 17:26 How much territory can Maik’s Gourmet cover in China? 19:37 What type of clients would benefit from Maik Juengst's F&B consultancy services? 23:19 How does Maik's Gourmet tackle the issue of inventory for their clients? 26:41 How hard is it to ensure the quality and safety of the delivered products? 30:58 How has the coronavirus outbreak changed the way consumers judge how they buy their food? 33:10 Was the WeChat platform created during the outbreak for B2B clients or for the end client also? 35:12 Why does focusing on B2C is not a priority right now? 37:45 How is foreign food perceived on the Chinese market? 39:43 Why isn't there a foreign food chain in China? 41:46 What unexpected success or failure has Maik Juengst witnessed in China? 44:47 Why has Maik Juengst decide to locate his business in Shenzen? 49:18 Outro Learn more about Maik’s Gourmet: http://maiksgourmet.com/ Opening 8 Shanghai restaurants & a club in 4 years based on data and tactful branding: https://www.youtube.com/watch?v=U5DxGiDlBAc Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms. #ChinaParadigm #B2BChina #CateringIndustry

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