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[Caixin Global] China’s Gen-Z Inspires Homegrown Beverage Makers

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Manage episode 301461656 series 2865795
Content provided by The China Project. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The China Project or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A shift in interest among China’s younger generation toward homegrown products and a desire to lead healthier lifestyles opened the door for more local brands to challenge big international names such as Coca-Cola and Starbucks, fueling investor interest in startups and inflating valuations.

Read the article by Guo Yingzhe and Shen Xinyue: https://www.caixinglobal.com/2021-07-29/n-depth-chinas-generation-z-inspires-homegrown-beverage-makers-to-take-on-coca-cola-101747738.html

Narrated by Kaiser Kuo.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1007 episodes

Artwork
iconShare
 
Manage episode 301461656 series 2865795
Content provided by The China Project. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The China Project or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A shift in interest among China’s younger generation toward homegrown products and a desire to lead healthier lifestyles opened the door for more local brands to challenge big international names such as Coca-Cola and Starbucks, fueling investor interest in startups and inflating valuations.

Read the article by Guo Yingzhe and Shen Xinyue: https://www.caixinglobal.com/2021-07-29/n-depth-chinas-generation-z-inspires-homegrown-beverage-makers-to-take-on-coca-cola-101747738.html

Narrated by Kaiser Kuo.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1007 episodes

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