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Episode 08: How Chinese internet celebrities are taking over e-commerce with Dannie Li
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Manage episode 180780149 series 1433694
Content provided by TechNode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechNode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China's internet celebrities, including:
- Differences between wanghong (网红) and KOLs/influencers
- A brief history of the wanghong industry
- Why they've become so popular (hint: Taobao ain't that easy)
- Dannie Li: Fashion Influencers in China: a new force for retail
- Eva Yoo: 6 things you didn't know about Taobao live streaming
- Yue Wang: Superstar Influencers: China's Internet Celebrities At Heart Of Alibaba's Growth
- How to leave an iTunes review
- iTunes
- RSS feed
- Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3
93 episodes
MP3•Episode home
Manage episode 180780149 series 1433694
Content provided by TechNode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechNode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China's internet celebrities, including:
- Differences between wanghong (网红) and KOLs/influencers
- A brief history of the wanghong industry
- Why they've become so popular (hint: Taobao ain't that easy)
- Dannie Li: Fashion Influencers in China: a new force for retail
- Eva Yoo: 6 things you didn't know about Taobao live streaming
- Yue Wang: Superstar Influencers: China's Internet Celebrities At Heart Of Alibaba's Growth
- How to leave an iTunes review
- iTunes
- RSS feed
- Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3
93 episodes
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