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10: Influencers in China and the future of brands with Elijah Whaley
Manage episode 181605790 series 1433694
Content provided by TechNode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechNode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:
- Why big ad agencies are failing to keep up
- How content is being democratized
- Why Taobao is dominating live streaming
- How influencers are building the brands of the future
- Why it's better not to focus on viral content (hint: being a successful influencer isn't easy)
Links
- John Artman: Rules for Weibo KOLs shed light on Alibaba-Tencent tensions
- Eva Yoo: Lessons from failed influencer campaigns in China
- Eva Yoo: 3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing
- How to leave an iTunes review
- iTunes
- RSS feed
- Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3
93 episodes
Share
Manage episode 181605790 series 1433694
Content provided by TechNode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechNode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:
- Why big ad agencies are failing to keep up
- How content is being democratized
- Why Taobao is dominating live streaming
- How influencers are building the brands of the future
- Why it's better not to focus on viral content (hint: being a successful influencer isn't easy)
Links
- John Artman: Rules for Weibo KOLs shed light on Alibaba-Tencent tensions
- Eva Yoo: Lessons from failed influencer campaigns in China
- Eva Yoo: 3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing
- How to leave an iTunes review
- iTunes
- RSS feed
- Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3
93 episodes
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Similar to China Tech Talk
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
A podcast about web design and development.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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