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$150K Christian Influencer Shares The “Dark Side” Of The Business with Brendan Schmidt
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Brendan Schmidt is the founder of Masculine Revival, a business that started as an Instagram page and quickly grew into a full-time income helping men through coaching and men’s group programs.
Brendan and Curt talk about the logistical, business side of things, including how Brendan makes $150K/year, but then spend a lot of time talking about the “dark side” of being an influencer.
This is a conversation that is happening behind closed doors between people who are feeling the weight of being in such an unnatural position, but this is maybe the first time a conversation like this has been shared publicly.
There’s a larger conversation around social media, coaching as a profession (especially when you’re helping Christians), and how to balance being an influencer and staying humble and focused on what’s most important, so consider this the introduction to an important topic.
We talk about:
1:29 The story of Masculine Revival
4:42 One platform focus and messaging on IG
8:41 The energy-driven business structure
14:16 Can you just be a mission-driven “purist” as an entrepreneur?
21:34 The faith to walk away from business?
22:40 Becoming a Christian, pivoting business, questioning everything
27:18 The bizarre weight and conflict of being a Christian influencer
36:20 Don’t make the business the be all, end all
45:48 More time for local community?
52:11 Subscription boxes
Brendan’s Links:
Masculine Revival on Instagram
Masculine Revival Podcast (Find on Apple, Spotify, YouTube)
Resources Mentioned In This Episode
CTB Episode 2 with Scott Rammage (Find on Apple, Spotify, YouTube)
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Subscribe, Rate, and Review on Apple.
Follow and Rate on Spotify.
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