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The Great Marketing Reset ft Brendan Kane

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Manage episode 357627194 series 3382667
Content provided by Confederation of Indian Industry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Confederation of Indian Industry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Brendan Kane, Founder & Managing Partner, Hook Point and Bestselling Author highlights how a well-planned content marketing strategy can go a long way in helping a brand garner a wide reach and engagement on digital platforms. He is in conversation with Sunder Madakshira, Head of Marketing, Adobe India.


In today’s highly competitive content marketing sphere, what is the key to grab the attention of the audience and drive higher engagement? What is the most common mistake that brands make while creating digital content for the masses? What are the 3 pillars of a successful content marketing campaign?



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 357627194 series 3382667
Content provided by Confederation of Indian Industry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Confederation of Indian Industry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Brendan Kane, Founder & Managing Partner, Hook Point and Bestselling Author highlights how a well-planned content marketing strategy can go a long way in helping a brand garner a wide reach and engagement on digital platforms. He is in conversation with Sunder Madakshira, Head of Marketing, Adobe India.


In today’s highly competitive content marketing sphere, what is the key to grab the attention of the audience and drive higher engagement? What is the most common mistake that brands make while creating digital content for the masses? What are the 3 pillars of a successful content marketing campaign?



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

140 episodes

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