27: Bottoms up, How to make it big in craft beer

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Drinking caps on: it's time to talk about craft beer.
This week we're joined by the people in charge of getting craft beer brands in front of consumers: David Voxlin from Craved London and Fraser 'Jam Boy' Docherty, who co-founded Beer 52, talk about the rise and rise of craft beer and what they look for in a brand.
The day after the "Megabrew" merger between two of the world's largest brewers was waved through by shareholders, they also ask what effect the deal will have on the industry.

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