No Money? No Excuse!

Clicks And Leads Vzine

Here's the first of what will hopefully be a weekly Clicks & Leads vzine - so much more exciting that a boring old ezine eh? In this episode I share my thoughts on the reasons for doing this, talk about what to do if you don't have any money at all (and why that shouldn't hold you back) and finally share (from my cosy bed, it's freezing here) what's on the blog and the podcast this week. You'll also get insights into what it's like to live and work in Greece. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... So today, I'm going to be talking about being resourceful versus having resources, because I've had a couple of emails from people who have said, as a response to my nine word e-mail, which is a Dean Jackson thing which you send once people have been through your entire autoresponder series and not bought anything, or not joined anything, or not participated in anything, like a free webinar for example. So, the nine word e-mail goes along these sort of lines, it goes "Tell me, so and so, the name, are you still interested in blah?" And the blah is whatever they joined up your newsletter for at the time. So, for example, my nine word e-mail would go "Quick Question" in the subject line, and it says "Are you still interested in building an online business?" Now, that sort of covers marketing your own business online and also just starting an online business. I get responses from that, You'll be amazed, if you add that into your e-mail sequence towards the end, then you will get responses from people and they will tell you what's going on in their lives and it gives you a chance to converse with your clients or potential future clients. So, I got an email back from someone who said, "I'm going to have to pass this time. I haven't been able to get the funds." Now I'm not sure what he thinks he's gonna need funds for, whether he was talking about joining my membership site or whether he was talking about participating in one of my programs, but actually, I give an awful lot of stuff away for free. You can actually start an online business for pretty much nothing. If you've got ten dollars for a domain name, you don't even really need that. You could just start something on wordpress.com or blogger.com. I always say that if you don't know what to do, start diarizing or notating or documenting, as Gary V. calls it, on a free blog, your journey from being clueless to hopefully being a hero, from zero to a hero. That will bring you followers, because people will start to pick up on what you are doing. They'll start to share your blog posts with their friends, especially if they're a little bit further back than you. So just say that they find your blog about three or four weeks after you start it, and you're starting to move along because you're starting to find some gurus to follow and webinars to attend, and free courses to do, like for example the 'Smart Passive Income' Pat Flynn course on podcasting, or the Lee Pages course on Facebook ads. You'll start to find some resources and you'll share them on your blog, hopefully, and other people will start to follow you on that blog. Someone's talking to me on Facebook Live, excuse me. If you don't have any resources, which is funds, for example, you can get started but you have to be resourceful. Every single time you come up against the thought "I can't do that because ..." You then need to think "I need to get resourceful now." For example, I want to do a weekly v-zine and I'm not, by any stretch of the imagination, good at graphic design or editing. I can just about edit the podcast every week. So I'm gonna get my daughter Phoebe to do this for me. She's showing a lot of promise with her own Youtube videos and I'd like to encourage her. Now,