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How BMW is Driving Decarbonization

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Manage episode 364165681 series 2637625
Content provided by Harvard Business School, Harvard Business School Business, and Environment Initiative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School, Harvard Business School Business, and Environment Initiative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This bonus episode of Climate Rising features Harvard Business Review’s Cold Cast podcast with Brian Kenny interviewing HBS professor Shirley Lu on BMW Group’s decarbonization strategy, which is the subject of a new case study that Shirley wrote with HBS colleagues George Serafeim and Mike Toffel. They discuss why BMW is focusing on reducing vehicle lifecycle emissions, and why the company has so far avoided setting a phase-out date for internal combustion engine BMWs.

For transcripts and other resources, visit climaterising.org.

Guest/Host:

Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School and host of Cold Call

Shirley Lu, Assistant Professor, Harvard Business School

  continue reading

93 episodes

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How BMW is Driving Decarbonization

Climate Rising

42,443 subscribers

published

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Manage episode 364165681 series 2637625
Content provided by Harvard Business School, Harvard Business School Business, and Environment Initiative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School, Harvard Business School Business, and Environment Initiative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This bonus episode of Climate Rising features Harvard Business Review’s Cold Cast podcast with Brian Kenny interviewing HBS professor Shirley Lu on BMW Group’s decarbonization strategy, which is the subject of a new case study that Shirley wrote with HBS colleagues George Serafeim and Mike Toffel. They discuss why BMW is focusing on reducing vehicle lifecycle emissions, and why the company has so far avoided setting a phase-out date for internal combustion engine BMWs.

For transcripts and other resources, visit climaterising.org.

Guest/Host:

Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School and host of Cold Call

Shirley Lu, Assistant Professor, Harvard Business School

  continue reading

93 episodes

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