Brand Marketing: the importance of creating an emotional connection with customers
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Manage episode 357116814 series 2922889
On today's episode we were inspired by an Wall Street Journal article about airbnb's new marketing strategy involving more brand marketing and as a result it enabled them to lower their marketing spend, continue achieving a good ROI and better connect with customers. We're diving into the importance of building an emotional connection with customers to build brand loyalty vs. selling a product or simply generating leads.
47 episodes