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The Power of Influencer Marketing
Manage episode 291923323 series 2922889
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Have you ever purchased something because someone else recommended it? Then you have been influenced! Jena and Sue dive into their take on influencer marketing and why they feel it is one of the most powerful tools for brands to use in their strategies. They talk about the importance of authenticity, tying it back to your brand strategy, and how to measure the results of influencer campaigns.
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