Episode #74 - Are You Measuring the Right Things?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that asks whether marketers should even care about engagement anymore. And that’s a wrap for the week ending June 19, 2020.

NEWS ITEM OF THE WEEK

Google Expects Quarantine Consumer Trends to Outlast Stay-at-Home Measures

https://www.adweek.com/brand-marketing/google-expects-quarantine-consumer-trends-to-outlast-stay-at-home-measures/

INTERVIEW OF THE WEEK

Adam Helweh is CEO of Secret Sushi Creative Inc, a strategic design, digital, and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball, and others.

Learn more about Adam:

· Follow him on Twitter : https://twitter.com/adamhelweh

or LinkedIn: https://www.linkedin.com/in/adamhelweh/

· Listen to his podcast Marketing in the Raw : https://anchor.fm/marketingintheraw/

OUR CONTENT MARKETING IDEA OF THE WEEK

Should Engagement Really Matter to Marketers Anymore?

https://contentmarketinginstitute.com/2020/03/rethink-engagement-content-marketing/

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