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Michael Jaconi | Evolving influencer marketing | CMO Convo
Manage episode 378819970 series 3470148
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No matter your industry, it's highly likely influencer marketing could make a major impact on your brand's success.
But gone are the days where you just picked someone with a heap of Instagram followers to do a few posts where they tag your brand.
The influencer landscape, and how their audiences respond have evolved massively, and so do how you approach your partnerships as a CMO.
Michale Jaconi, CEO of mobile commerce platform Button, knows this all too well, and he's joined us to share what CMOs need to make the most out of influencer marketing. The most important thing? Ensuring your attribution is fit for purpose.
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