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Jaclyn Suzuki: Consumer-Insight Superpowers
Manage episode 447723513 series 3588214
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In this episode of the Co-Pro Podcast, powered by Nemo Design, Trevor Graves sits down with veteran-strategist Jaclyn Suzuki. Founder of MADO, a boutique consumer-insights and strategy studio, Jaclyn shares how her work empowers brands to see beyond the obvious and tap into the power of consumer behavior.
We dig into her approach—a unique flex of qualitative research, quantitative data, and creative activation tools—and talk about how she unearths the deep and useful insights behind more impactful brand efforts. Join us as Jaclyn shares her secrets and favorite insights, and talks about what it takes to spark lasting connection in a modern market.
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