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138 - Coaching Success Beyond Social Media: Serving, Not Selling with Jen Joe
Manage episode 396041861 series 3074840
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In this episode, Jen Joe, founder of Jen Joe Coaching, joins host Alex Morris to reveal the secrets of building a thriving coaching business without being chained to social media.
Discover how to attract warm clients, prioritize the right tasks, and master the art of serving rather than selling. Plus, Jen shares insights on raising prices, setting realistic goals, and navigating the coaching industry's 'shiny object syndrome.'
Tune in for a wealth of valuable tips! ποΈπ Time Stamps: 00:00 Introduction 06:15 Realizing the gap in the market for coaches who don't want to spend all day on social media 10:20 Jen Joe's experience with marketing on social media 11:56 Jen Joe's definition of being an introvert 14:41 Sales is about serving and helping clients, not convincing them 20:36 Many coaches focus on the wrong tasks instead of talking to people and making offers 23:09 Shiny object syndrome in the coaching industry 26:01 The mistake of creating a program before it's ready 28:00 Shift in mindset that led to raising prices and being honest about business hours 30:46 Unrealistic expectations set by social media in terms of business hours and passive income 35:16 Tips for creating a compelling coaching profile 38:01 Tailoring content to the platform where the target audience is present 41:33 Things Jen looks forward to in 2024 44:43 Conclusion 46:32 Outro
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