2.15 - You Don't Need Millions of Followers - Just 1,000 True Fans

Cody Builds a Business

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2+ y ago 9:36

M4A•Episode home

In Kevin Kelly's excellent 2008 blog post he clarifies that you don't need millions of followers to succeed. Just 1000 people.

https://kk.org/thetechnium/1000-true-fans/

Here's an excerpt from the introduction:

To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.

A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.

So get busy creating 1000 true fans.... one fan at at time.

409 episodes

#Business #Cody Burch